Experts have been warning about one of the most Googled sex trends of 2025, which is the action known as 'gooning'.
In case you didn't know what it was and didn't want to add to the number of people hopping onto Google to find out, it involves masturbating until you're almost at the point of climax and then stopping to bring yourself back down from that point.
Then, you start again and repeat the cycle over and over until you're finally done, so it's basically an extended w**k-a-thon where you edge yourself for a long period of time to really prolong the session.
It turns out a lot of people on the internet wanted to know what it meant this year, and more specifically what it had to do with that youthful cohort known as Gen Z.
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Google released their most searched sex trends of 2025 and among the other entrants such as 'why do i bleed during sex' (there's a few different causes you should look into) and 'where is a womans g spot' (maybe ask her, not Google), there is also 'what is gooning gen z'.
While there's plenty of curiosity around this one, which is understandable because the word has appeared a lot on the internet in recent times and people want to know what's actually being said, experts have been warning about people trying 'gooning' for themselves.
The term has permeated through spaces for the terminally online and is now entering places the more normal internet users hang out, and those trying it could be messing up their sexual performance.
Dr Paula Hall told the Mail that 'gooning' could lead to people developing a problematic relationship with porn, as she said: "If we keep repeating any behaviour it gets more habituated.
“Your brain is undoubtedly becoming more habituated to that behaviour and the more often it’s repeated, the more likely you are to struggle to stop and enjoy other activities.
“We know that people with compulsive sexual behaviours tend to struggle with erectile dysfunction."
So, if you keep gooning that much then your d**k might not work properly when it's time to stop masturbating for hours to whatever's on your screen and are having an actual sexual experience.
Dr Richard Viney also added that it was 'an understandable holy grail' to try and make sexual experiences last longer and is not new despite the trend with the fresh name.
However, he warned that you could 'desensitise the individual to real sexual encounters', which meant erectile dysfunction when it was time for the real thing.
The doctor warned of a vicious cycle, which could 'lead to performance anxiety making the sexual issues more embedded'.
Topics: Google, Health, Sex Education, Sex and Relationships, Adult Industry, Community
Joe Harker