82% of women surveyed have been on the receiving end of casual sexism.

However, only 35% of men report to have called out their mates for it.

As a community, we can do more to stop sexist behaviour before it gets out of control.

But how?

The feedback showed that while men know we should call out our friends, many of us don’t know how, or feel uncomfortable doing so.

Say maaate to a mate shows how an everyday word can be all you need to interrupt when a friend goes too far, without making things awkward, or putting your friendship at risk.