Man Saves £35 By Following Martin Lewis Tip And Crouching Down In Asda

A savvy shopper managed to save £35 on his food shop by following a tip he saw on Martin Lewis' MoneySavingExpert website.

Lewis has been doing his best to help Brits save as much money as possible amid the current cost of living crisis, when it seems like every penny is going towards heating bills, food or petrol.

With prices rising across the board, Lewis' website offers up a simple way to get more for your money at the supermarket: crouch down.

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That's not because crawling around the store will appease your appetite in any way - at least, not as far as I'm aware - but actually because supermarkets, according to the money saving site, tend to put the most expensive items within the customer's eyeline.

The placement helps make it so the items are the first thing customers see and potentially makes them more inclined to buy the pricer products, so Lewis recommends crouching down to find some cheaper bargains.

Hull Live writer Harry Ingham decided to put this theory to the test in an Asda store in west Hull, starting off with a common household item: coffee.

On the top shelf sat Douwe Egberts at £5.90, while Asda's own brand, located on the bottom shelf, was a much more affordable £1.83. The pricing difference was just as drastic with tea, with Pukka green tea on the top shelf costing £2.79 while Asda's own green tea sets customers back just 70p.

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Harry made sure to compare items for size and weight so he wasn't just paying less for smaller items, and found the trend continued throughout the shop.

A tub of top shelf Fage Greek yoghurt cost £3 more than the bottom shelf Asda equivalent; top shelf Califia Oat milk cost £1.65 more than Asda's own, and middle-shelf Lurpack cost £2.50 more than a bottom shelf tub of I Can't Believe It's Not Butter.

Price differences between the bottom and top shelves also comprised pasta, condiments, crackers, porridge and fizzy drinks, and thanks to checking out the bottom shelves around the store Harry managed to save a grand total of £34.96 on his shop - enough for another week or two's worth of food, for some.

Had he purchased all of the top shelf items he would have spent a whopping £51.78, but the lower shelf offerings totalled just £16.82. Though some might argue that quality is reflected in the price, the savings are definitely worth taking into account in the current crisis.