OK, so do you want the good news or the bad news?
Right, well the good news is a study has indicated that there may be a pretty damn effective treatment for premature ejaculation.
The bad news is said treatment involves getting electrodes stuck to your little chap for 30-minute zapping sessions, three times a week.
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Doctors tried the method out on a 28-year-old man with a mean IELT of 40 seconds (IELT means intravaginal ejaculation latency time, in case that's an acronym you don't regularly use).
Upon finishing the treatment after 24 weeks, he'd upped his mean IELT to 3.9 minutes, and by week 60, it was up to 4.9 minutes.
Not bad, right?
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So, how exactly does it work? Well, they don't really know - and their hypothesising is likely to leave you with more questions than answers.
The report - published in the Asian Journal of Urology - reads: "The exact mechanism of how this new modality can affect ejaculation is not fully understood.
"We could extrapolate some theories from the studies that assess the effect of dorsal penile nerve [DPN] stimulation on overactive bladder.
"The DPN is a terminal branch of the pudendal nerve. In overactive bladder, somatic inputs via the pudendal nerve reduce the output of the parasympathetic efferent innervation of the bladder by direct post-synaptic inhibition."
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It continues: "DPN stimulation may inhibit the parasympathetic ejaculatory outputs and modulate the Onuf's nucleus in the sacral spinal cord, which inhibits the motor response of the bulbospongiosus, and ischiocavernosus muscles.
"The nerve is also a direct branch of the pudendal nerve and has therefore, in theory, shorter access to the nerves that control lower urinary tract function compared to the TPTNS."
Glad that's all cleared up then.
The report also doesn't state whether the treatment caused the man any discomfort, which would obviously affect how many men are willing to give it a try.
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And of course, the method needs to be carried out on a far bigger group of patients before any decisive conclusions can be made about its efficacy, but the doctors said this case indicated that it 'could be a safe, non-pharmacological treatment for premature ejaculation'.
Until then, I guess you'll just have to keep drinking - or thinking of the least erotic thing you can possibly imagine.
Alternatively, you can find more sensible advice and information about ejaculation problems on the NHS website.
Topics: Health, Weird, Sex and Relationships