Featured Image Credit: Instagram/@LukasXYZ
Topics: Community, Food And Drink, Jobs
Brenna Cooper
Here is the genius story of how a man disguised his CV as a box of doughnuts and handed them out to a list of companies he wanted to work for.
Finding a job is no easy task these days, especially if you want to work in a highly competitive industry. Which is why you have to get creative if you want to stand out.
And for one man, this was turning his CV into a box of edible treats.
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Back in 2016, marketing specialist Lukas Yla had taken the plunge and relocated from his native Vilnius, Lithuania to San Francisco, US with the goal of pursuing his dream of working in technology. However, getting a job in the world renowned Silicon Valley is easier said than done, which is why Yla realised he'd need to think outside the box in order to land himself an interview.
After brainstorming a way to make sure his CV would land itself in-front of the correct people, Yla decided to purchase several boxes of fresh doughnuts from a local bakehouse as vessel to disguise his resume - and off he went.
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Inside each box was a note, which began with: "Most resumes end up in the trash. Mine - in your belly."
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The note then went on to explain how Yla had disguised himself as a Postmates delivery person (which is the American equivalent of sites such as Just Eat and Deliveroo) in order to make sure the doughnuts - and his CV - landed on the right desk.
Genius, right?
Speaking about the decision at the time, Yla explained in an interview with Metro that he'd performed a 'SWOT analysis' on himself as well as his competition and used it to craft the perfect way of marketing himself.
"It might look like a stunt, but it was a precisely crafted campaign, that went through multiple iterations until it started succeeding," he explained.
"How far can I go in a city where competition is much tougher, where I know no one, I don’t have work experience in the USA, and probably I will need to start all over again?"
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The well-executed plan would see Yla land around 10 interviews after delivering boxes to 50 companies. "I thought food would be a good icebreaker, and that many people in tech would be too busy to go out for lunch," he added in a 2022 interview with the BBC.
However Yla's plan didn't end here.
After receiving feedback from employers who believed he'd struggle to make a splash in the US marketing culture, he made sure the story would go viral - earning himself a mention on Forbes' 30 Under 30 in technology.
He has more recently worked for Estonian transport company Bolt.