Jeremy Clarkson's new pub is up and running, though he's well aware how much of a challenge it'll be to run.
The menu has already been drawn up at The Farmer's Dog and most of the Hawkstone on tap will be £6 a pint, though their session lager is £5.50.
The pub is his latest venture, and will be featured as a part of Clarkson's Farm in the future, and he plans to use the place to sell some of the produce from his farm and others in the surrounding area.
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You'll remember that Clarkson had quite the kerfuffle with the council trying to get a restaurant opened on Diddly Squat Farm, in the end it didn't last, but the pub will serve locally produced food and drink.
Based in Asthall, near Burford in Oxfordshire, The Farmer's Dog is about 20 minutes drive from Diddly Squat and will carry his Hawkstone range of beers and ciders.
What it won't have is Coca-Cola or coffee, as Clarkson is trying to keep his pub to British produce only, though he's admitted 'failure' on this front because there are ingredients in tonic water not grown in Britain and 'you can’t have a pub that doesn’t offer a gin and tonic'.
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That might limit the selection, though not as much as you might think, and there's plenty on the menu with which to quench a thirst or sate an appetite.
While his grand opening had plenty of people queuing out of the door to get in, he sounds well aware of how difficult it'll be to run a pub, an industry which has been struggling a lot in the UK in recent years.
Asked whether he thought farming or being a pub landlord would be harder, Clarkson quipped that he ought to open another business to complete the trifecta of struggling industries.
He said: "If I opened a cinema, that would be all three. They are the three disastrous industries to be in.
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"I don’t know about running a pub yet as we haven’t done it. Well, we have for four minutes. I'll let you know.
"Farming is difficult, we’ve got a sick pig which is why I was a bit late getting here this morning."
He said that getting the place ready had been 'terribly stressful'.
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"Everything… there’s just so many things about running a pub you don’t think about," Clarkson said of the travails of opening The Farmer's Dog.
“Yesterday we had the soft opening and someone’s managed to smash the lavatory door.
“When you go to a festival and go in the bogs, you think, does your bathroom at home look like this? How can you break a bathroom door?”
Clarkson reckons Richard Hammond will probably make a trip to his pub at some point, though one person is already barred from the premises and it's not for smashing the toilet door.
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Instead he's preemptively barred new prime minister Sir Keir Starmer, saying the Labour government was a 'hopeless bunch' and the new PM 'hasn't done much to endear himself to me yet'.
If you're looking for prime ministers past or present in Clarkson's pub then you're more likely to see David Cameron, who is friends with The Grand Tour presenter.
Topics: Jeremy Clarkson, Clarkson's Farm, Food And Drink, Pubs, Celebrity, UK News
Joe Harker