If you've been on the internet at all this week, chances are you've learned something about Prince Harry that you never wanted to learn.
That's because the audiobook of his tell-all memoir Spare is now available, and hearing Harry himself read aloud all of the outlandish confessions is almost too good to be true - though some people are convinced it isn't Harry who's narrating. Who can you hear below?
Okay, traumatising story aside, doesn't Prince Harry's voice remind you of someone else? A famous, short-tempered chef, perhaps?
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That's right, some people moved on from trying to figure out why Harry would share a story like this with the world - or why he would chose a word like 'todger' to describe his penis - and are now focused on how much he sounds like Gordon Ramsay.
"Why does this sound like Gordon Ramsay is narrating this!?" one listener asked.
"I said the same last night!!! Thank God it isn't just me who heard it," agreed another.
Some even wondered if Harry had perhaps hired the celebrity chef to narrate his audiobook for him.
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"Did Gordon Ramsay do the audiobook for Prince Harry?" wondered one Twitter user. "Or have I just never noticed how alike they sound?"
If you can stomach it, go back and have another listen. You're almost guaranteed to hear the Hell's Kitchen star.
The only thing telling Harry and Gordon apart for me is a severe lack of 'f**ks and 's**ts, but it's not too far off.
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Now let's talk about that deeply uncomfortable story you just heard from Harry (or Gordon?).
"My penis was oscillating between extremely sensitive and borderline traumatised. The last place I wanted to be was 'Frost Nip-istan'," he says, as if anyone ever wanted to hear that.
"I'd been trying some home remedies, including one recommended by a friend, she'd urged me to apply Elizabeth Arden cream," he read.
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"'My mum used that on her lips, you want me to put that on my todger?!', 'It works Harry, trust me'."
And in the most painful overshare of the century, he finishes: "I found a tube and the minute I opened it, the smell transported me through time.
"I felt as if my mother was right there in the room and I took a smidge and applied it down there."
Thank you for that, Harry.
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The Duke of Sussex's story had Elizabeth Arden trending on Twitter for a while, and I can't help but wonder how their PR team are supposed to handle something like this.
Because, despite the awkwardness of it all, in a way you could argue it's good publicity for the luxury brand.
After all, Harry's book is breaking records left, right and centre.
In its first full day of publication, Spare sold 1.4 million copies - making it the largest first-day sales total for any non-fiction book ever published by Penguin Random House, and is already on its second run.
'There's no such thing as bad publicity', isn't that what they say?
Topics: Prince Harry, Gordon Ramsay, Celebrity
Ali Condon