Martin Lewis has joined forces with LadBaby to create a Christmas number one.
That's a sentence I reckon most weren't expecting to read this morning, but it's happening.
The financial whizz and the comedy duo of Mark and Roxanne Hoyle have teamed up in a bid to raise some money for those struggling as a result of the cost of living crisis.
Mark and Roxanne said in a statement that they wanted to use their platform to help the Trussell Trust, which is witnessing a huge, and ever-increasing, demand for its foodbanks across the country.
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"We never intended to release a fifth Christmas single but as ambassadors of the Trussell Trust we were not prepared to sit back and do nothing in a year when people are struggling more than ever," they said.
"So, a few months ago we approached Bob Geldof and Midge Ure and the Band Aid Trust to ask permission to rework the most iconic Christmas track of all time, 'Do They Know it's Christmas'. And we were truly honoured when they said yes!"
The couple has promised that all profits made from the song, which will be released on 16 December, will go to the Trussell Trust.
And if they manage to get to the top of the charts, LadBaby will overtake The Beatles as the group with the most Christmas number ones.
In a post to Twitter, the Money Saving Expert said he thought they had got the wrong man at first, but jumped at the chance to support such a worthy cause.
He said: "When Mark and Roxanne (LadBaby) contacted me out-of-the-blue to ask if I'd join them in Food Aid I thought they'd confused me with someone else.
"The nearest I've ever got to thinking about a Christmas number one is going to the loo on Boxing Day after too much orange juice the day before.
"Yet once I knew they were serious, and it was for the Trussell Trust, a hugely important charity I've a history with, I decided to give it a go, and do it with gusto."
Martin went on: "This has been a tough year for many, prices have rocketed. Advice charities and food banks are swamped.
"Deficit budgeting is becoming more common - meaning even after everything has been cut to the bone - people still have less income than expenditure.
"It's going to be a tough winter, and things aren't likely to ease much in 2023. So the need to help and support people struggling across the UK is profound.
"Hopefully, this LadBaby song and their lyrics will raise some cash and awareness."
While many people backed the idea, some have raised questions as to why people can't just give their money straight to the Trussell Trust rather than buy their song.
Martin said that he understood their point and urged them to do so if they could.
He wrote: "To those saying, 'I don't want to buy the song, why can't people just donate to the Trussell Trust instead', sounds great, please do.
"Food banks are sadly, terribly, needed. It's good to see funds and awareness is being raised any which way."
Topics: UK News, Music, Christmas, Martin Lewis
Dominic Smithers