The lengths some people would go to in showing their dedication to a fandom are impressive, and at times expensive.
Hoping to tap into that vein of richer fans with more money than god, Marvel revealed at Comic-Con that they've created a set of real-life Infinity Stones.
While it won't quite cost you the life of someone you love to get your hands on the stones, with a combined value of more than $25 million you'll still need to be willing to part with eye-watering amounts of money.
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Marvel have partnered with Eastern Continental Gems to launch the special collection of gemstones, which are housed in a custom made Infinity Gauntlet like the one Thanos wears in the movies.
They will be some of the most valuable pieces of superhero merchandise ever, particularly as they'll hold a certain value in their own right as precious stones.
Paul Gitter, senior vice president of Marvel Consumer Products, hailed the opportunity to find new ways to boost Marvel's brand.
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He said: "Fans and collectors are a very important consumer for Marvel since they truly live the Marvel lifestyle every day and are always seeking to connect with the brand in new and unique ways.
"We feel this authentic gemstone collection is cool and unexpected and extends the reach of the Marvel brand."
The Time Stone is a Colombian emerald 'untouched by human hands', and it sits alongside a Madagascan sapphire in the role of the Space Stone and a ruby from Mozambique as the Reality Stone.
Also in the gauntlet are an amethyst as the Power Stone and a cushion shaped spessartite for the Soul Stone, while the Mind Stone is a yellow diamond.
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It might be the ultimate collector's item, but for that kind of cost you could probably pay a crew to steal the actual props from the Avengers movies and have enough left over to buy yourself a whopping great mansion.
This won't be the only costly collection of Infinity Stones being made, as Marvel also confirmed that a limited edition version of the Reality Stone would be issued in September as part of a future collection due to be fully announced at a later date.
Sadly for any potential buyers, and fortunately for everyone else, this collection of real-life Infinity Stones are just pretty rocks and don't actually give the wielder powers over space, time, mind, soul or reality itself.
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While you might be able to walk around pretending you're Thanos for a short while, the illusion will be broken the moment you try and use any of the powers of the Infinity Stones.
If you're looking for something cheaper you could go for the Infinity Stone style jewellery that Scarlett Johansson and Brie Larson wore to the premiere of Avengers: Endgame.
Or you could just buy one of the toy sets of the stones for about a million times cheaper than the real-life collection.
Topics: Marvel, Infinity War