With Disney+, Netflix, Amazon Prime Video and Apple TV+ all vying for our pennies every month, the cost of signing up to streaming platforms can quickly add up when you do them all at the same time.
And it's a total cost that has increased significantly in recent months with price rises factored in.
Prime Video's £2.99 a month increase if you want to stay ad-free infuriated viewers, with Amazon saying it was needed to 'continue investing in compelling content and keep increasing that investment over a long period of time'.
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Last year, Netflix upped it's most expensive plan to £17.99 a month, with it's basic ad-free package coming in at £6.99 a month.
And this year, some users are set to pay more after Netflix said it was axing one of its popular plans for good.
2023 also saw Disney+ up its prices, moving from £7.99 a month to £10.99.
But one way of beating the system, so to speak, is through a new trend the Mirror has dubbed 'leapfrogging'.
It's a different way of approaching subscriptions to streaming platforms to try and make it the most cost-effective it can be.
Instead of subscribing to the above mentioned four streaming sites in one go, it instead focuses on flitting between them one by one.
One way to approach it is to go between all four of them on a one-by-one basis.
With there being 12 months in the year, it'd mean your Netflix subscription of £17.99 a month could only be paid three times.
That on its own could save up to £161 in a year for the months you aren't signed up.
The best way to approach it would be to check out what's coming to each platform on an individual basis and see when you think is best to catch up.
Another benefit of doing this means you'll have a new catalogue of shows and films to watch every time you sign back up from the months you didn't have a subscription.
A premium Disney+ subscription sets you back £10.99 a month, meaning you could save up to £98 for mixing it up.
A Prime Video sub without Amazon Prime's delivery service is £5.99, meaning you could save more than £50. Obviously if you regularly use Prime too, it might be worth keeping a hold of that one.
Apple TV+ is £8.99 every month, so you could pocket around £80 by coming back every four months.
All in all, that's around £390 every year if you strictly stuck to just one of them every month, on a rotating basis.
So even if you didn't want to limit your options and cut down to, say, two out of the four, you're still quids in.
Maybe it's one to think about.
Topics: Amazon Prime, Cost of Living, Disney, Disney Plus, Money, Netflix, TV and Film, UK News
Tom Earnshaw