Netflix has been included in a brand new deal, alongside rival platforms, that could revolutionise the future of streaming as we know it.
Once upon a time it felt like streaming was going to be the saviour of television, sitting in a nice affordable spot between free-to-air channels and paying for cable or satellite TV.
The issue was a million options and their dog sprung up. Now, between Netflix, Amazon Prime Video, Disney+, Peacock, Apple TV+, and Paramount+, you're looking at the cost of subscription TV service on top of your existing Sky or Virgin Media box.
There are ways to save hundreds on streaming if you're clever about it, which might be the case for some who have been left fuming over a significant membership change.
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But how we pay for our subscription packages and the ones we're signed up to might be changing for us going forward.
Over in the United States, cable TV giant Comcast has launched a brand new streaming package for its subscribers.
Announced today (21 May), it'll see Netflix team up with two of its rivals - Apple TV+ and Peacock - in a bundle for Comcast subs dubbed StreamSaver.
And the cost? It's pretty reasonable, if we're honest.
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It comes in at $15 a month, which is just under £12. The company's president and CEO, Dave Watson, said: "It's a home run for consumers.
"If you’re an existing customer, could be broadband, Xfinity TV, mobile, any form of packages of existing customers, you can get it for $15."
It'll save subscribers around 30%, Watson said.
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A second deal was also revealed with Now TV users able to access StreamSaver too at a cost of $30 a month (£23.60). The downside with this deal is it doesn't come with Peacock, just Netflix and Apple TV+.
The Netflix subscription included in the bundle is Netflix Standard with ads, which is $6.99 on its own.
Disney and Warner Bros Discovery have recently launched similar packages, teaming together to bring viewers Disney+, HBO Max, and Hulu under one roof.
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The question now is whether this deal with Comcast will make it to the UK, with the company owning Sky Group. In the UK, Sky Group runs Sky TV as well as the likes of Sky Sports, NOW, Comedy Central, and Sky Sport Racing.
On the deal, one X user ironically replied: "We’ve invented cable!"
Another said: "CABLE TV. IT'S GONE FULL CIRCLE."
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A third said: "$15 a month is actually decent."
And a fourth wrote: "The only difference between cable and streaming is its delivery and consumption methods. Streaming was once hailed as the saviour of outlandish cable plans, but it's proven to be a wolf in sheep's clothing."
LADbible has approached Sky, which is owned by Comcast, for comment on the deal heading across the Atlantic.
Topics: Netflix, TV and Film, TV, US News, Entertainment, Money, UK News, Disney, Apple