The Ibiza final boss could be in line to earn a huge amount of money after he shot to fame following his viral dancing video on holiday.
If you've spent any time whatsoever online in the last week you've probably seen a video of a young lad having the time of his life in Ibiza while rocking a haircut that could easily land him a spot in Robin Hood's band of merry men.
While the Spanish party islands are renowned for being relationship destroyers, Jack Kay's alleged girlfriend will be happier with him than ever after he achieved viral fame thanks to some superb dance moves, and he now looks set to cash in.
He's already been offered a flight back to Ibiza and several brand deals, while he now has Neon management listed on his Instagram page, which has 30k followers.
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So it seems as if he's planning to cash in big time on his viral fame and has the foundations to do just that, perhaps following in the footsteps of other viral internet stars, such as Alex from Glasto and Haliey Welch, the 'Hawk Tuah' girl.
How much have other viral internet stars made?
If you haven't heard of Alex from Glasto, then you're missing out on one of the most iconic festival moments in history, as he joined British rapper Dave on stage for a pretty-much perfect rendition of 'Thiago Silva'.
Fresh from finishing his GCSEs, Alex managed to make money through brand deals, including one with boohoo.
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He said: "It was good enough. I set myself up to the point where I didn't have to work throughout college. It was comfortable enough."
Meanwhile, the Hawk Tuah girl found more fame after her video, launching her own podcast and a controversial crypto currency accused of losing her fans millions.
She's rumoured to have made $65,000 (£48,000) from merch sales alone.
How much could the Ibiza final boss make?
So, if young Jack plays his cards right and acts quickly, then there's no reason why he can't go on to make himself a lot of money following his moment in the spotlight.
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PR expert Mayah Riaz told The Mirror: “The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades.
"He’s got the holy trinity of viral success: that he’s relatable, he popped up at the right time, and he’s unintentionally hilarious. The internet seems to love him. And in today’s fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right."
Mayah added: "We’re already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays.
"If his following keeps growing and stays engaged, there’s a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages.
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"And he’s already back in Ibiza after just one day in the UK. That’s likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand
"He has already announced he’s going on tour. So he is aware he needs to cash in on this very quickly. Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it.
"If he created his own official merchandise - if he moves fast with it - it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs."
Personally, I think anyone who's buying an Ibiza Final Boss wig needs to take a long hard look at themselves in the mirror, and that's not just because of how hilarious you'd probably look.
But you can't knock the lad for enjoying his moment and it seems as if his positive vibes, great moves and Battle of Hastings-esque haircut have cooked up the perfect recipe for fame and financial success.
James Moorhouse