TikTok has videos of all kinds to offer and if you've been on the site in the past week, then you might have seen a man drink a bottle of vinegar.
That bloke is one Billy Crawford, and since then he's been riding the wave of viral fame by trying all sorts of other things.
He's chugged Chinese five spice, quaffed a drink of milk and mayonnaise mixed together, taken a spoonful or two of Colman's mustard and even tried to consume an entire bag of flour.
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Obviously these aren't part of your typical diet and the poor bloke is often left coughing and spluttering, but it's damn entertaining and he seems more than happy to fulfil fan requests.
But who is this guy that downed a bottle of vinegar and why does he do it?
Speaking to LADbible, Billy said when he started his TikTok account 'it was more of a pleasure thing' to just make some videos, but then people started asking him to take on certain challenges.
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He said: "I did a few challenges, I did the sourest drink in the world, the death balls, but nothing come off them.
"I carried on until someone said ‘I dare you to do a bottle of vinegar’.
"We went into Belfast, I was in a shop with a mate and saw the vinegar. I wasn’t going to do it but then I said ‘we’ll do the vinegar challenge here now’.
"A quarter of it probably went down me throat, it was absolutely rotten."
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One bottle of Sarson's finest vintage quaffed and Billy was well on his way to viral fame.
Ever since then he's had fans in the comments daring him to throw back all sorts of stuff, but the first thing he had after that bottle of vinegar was a pint of Guinness.
Billy told us that his stomach was feeling 'tight' after chugging the vinegar and he headed for the pub - though his pint didn't stay down for long.
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"I went in the pub, I was sitting at the table and chugged this Guinness back after and I said ‘I need to throw up’," he told LADbible of the aftermath of the vinegar video.
"So I ended up in the toilets and it was just all out, it was absolutely rotten."
A chunder in the pub toilets hasn't deterred Crawford from trying suggestions from the comment section, however.
It's certainly been a funny experience for the viewers, though poor Billy hasn't really enjoyed the sensational tastes he's been chucking down his gullet, saying of his challenges that 'they've all been ruthless'.
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If he had to pick a worst one though, he'd probably say the tub of black pepper he downed in a recent video.
He said: "Probably the pepper, when I knocked that full black pepper back it stuck all to the back of me throat, went up me nose and it actually took me breath.
"I was struggling for air for a bit before I got back into the game, got back into the craic. The pepper one was probably the worst one by far.
"It’s because I put me head right back, it’s not like I do a spoonful, I do the whole jar, the whole jar is flying to the back.
"Imagine all your saliva from your throat up, it all immediately sticks to it like. I’m trying to spit it out, it’s absolutely crazy."
While none of the things he's tried have been particularly pleasant, he did say that he enjoyed the taste of 'cement mixer' - not the actual construction stuff but Baileys and lime juice mixed together.
The lime juice makes the Baileys curdle and thicken, taking on a texture that's been compared to cement.
Billy said that despite the 'dead, dead thick texture' that ended up clogging up his throat, he thought it'd actually taste good if it came in a more drinkable form.
While he said he's 'up for absolutely anything' the comments section suggests to him, Crawford has insisted that one thing he won't go near is nutmeg.
He said: "There’s people asking me to do challenges like nutmeg, but stuff like that is so bad for your health. I wouldn’t go to the length where it would damage me health.
"This is going to be a crazy answer now, some of the things I’ve done are bad for me health like the salts, they’re probably all bad for me health.
"I’m up for absolutely anything, I’ll do anything, but nutmeg makes you hallucinate and that’s not for me."
He would do anything for his fans - but he won't do that.
On the other hand, he did say he might 'do wasabi' - so that'll be a video to look forward to.
I know what you're thinking, dear reader, if all of these challenges taste horrible and leave him gasping for air then why does he keep going?
'For a good craic', he says, explaining to us that your comments make it all worthwhile since there's 'so much positivity people are messaging me'.
"So many people are saying to me ‘your videos are absolutely fantastic, you make me laugh, I’m rolling on the floor’," Billy explained.
"That’s why I do TikTok. If I can make someone’s day better I’m happy. If someone’s happy watching me, I’m happy."
Long may the good craic continue.
Topics: TikTok, Viral, Food And Drink
Joe Harker