They say who dares wins, but viewers feared one star might die instead, while pushing themselves to the limit on the hit Channel 4 show last night.
A member of the Directing Staff (DS) voiced concerns that one contestant on the gruelling reality series might have seriously overdone it while tackling some icy terrain in the south islands of New Zealand.
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Viewers were on the edge of their seats as they watched poor Pete Wicks collapse in the third episode of the latest series of Celebrity SAS: Who Dares Wins, which aired on Sunday (29 September).
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The former TOWIE star, 36, looked completely wiped out as he hauled himself up a snowy mountain, while carrying kit weighing 130 pounds, in a race against the other remaining recruits.
It's not his first rodeo on the show, as Wicks previously signed himself up for the 2022 edition, before having to pull out due to an injury - but it seems his prior experience in Jordan didn't do him any favours in this chilly climate.
The reality star was paired up with comedian Tez Ilyas for the tiring task, but the funnyman was forced to withdraw from the race after the DS said he was a 'safety problem' halfway through.
As a result, Wicks was left to carry all the gear by himself, resulting in some scary consequences.
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DS Billy Billingham - who has previously served as a bodyguard to A listers such as Angelina Jolie and Tom Cruise - was seen walking alongside the celeb while encouraging him to continue with the challenge.
But it was evident that Wicks was seriously struggling to make his way up the mountain and he ended up collapsing due to the sheer exhaustion.
He was seen screaming out in agony before willing himself to 'come on' and then telling Billingham: "I'm dizzy."
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The former SAS sergeant major, 59, told him to drink some water before responding: "It ain't going to stop! Let's go! You look like a shower of sh*t."
Worryingly, Billingham then added: "He ain't going to make it. He's gonna die."
Wicks was eventually rushed back to base camp by medical staff to be checked over, which he wasn't too happy about.
He expressed his frustrations that he hadn't been able to persist, telling the cameras: "I don't find it easy relying on other people. I rely on me. Yeah, a bit of a lone wolf, really.
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"I'm not very good at letting people in on stuff, because I feel like it's my problem and I should be a deal with it.
"And that's not right, because in the end, all you're doing is creating a bigger f**king hole for yourself, aren't ya?"
Wicks was then cleared to return to the competition, although medical staff warned that if he encountered this kind of trouble again, he would be medically withdrawn from the Channel 4 show.
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The DS did give him a pat on the back for his efforts though, applauding him for putting in '110%' - while rubbing a bit of salt in the wound and revealing he was just 400 metres away from completing the task.
Discussing his health scare, Wicks told The Sun: "Look, that was a tough challenge. I collapsed. I just pushed myself to a limit and I was very dehydrated.
"Weird enough, I think I'm the only person that gets heat exhaustion in the f****** snow. I hadn't looked after myself and it's a fine line between getting stuff right and wrong."
He added that he was proud that he had 'pushed himself' and admitted he 'feared being pulled out' of Celebrity SAS: Who Dares Wins for the second time in a row.
Topics: Celebrity, Channel 4, SAS: Who Dares Wins, TV, Health