Season three of Clarkson's Farm sees Kaleb Cooper become Jeremy's new farm manager and with that, a year-long bet between the two close friends and colleagues.
But the outcome of that bet has left one real life farmer explaining 'the problem' with the end result, taking the time to explain exactly why the outcome is a little underwhelming and has left viewers shocked.
The third outing of the hit Amazon Prime Video show has shot up to the number one most watched spot on the streaming platform since being released on 3 May.
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Documenting the devastating cancer diagnosis to adored farmhand Gerald Cooper and the aftermath of West Oxfordshire District Council shutting down Jezza's restaurant, it was another intense instalment of the documentary, full of real life issues being encountered by the Diddly Squat Farm team.
With Kaleb becoming the farm manager for Jeremy, Clarkson's attention turns to alternative farming methods such as growing mushrooms, making jams and honey, and rearing pigs.
At the end of the season, the two came together to add up their profits and losses for the year on each revenue stream they were responsible for.
It left fans wide-eyed, with combined profits of £72,601 for both sides of the farming operation. Jeremy made £27,614 while Kaleb brought in £44,987 from farming.
All the profit was then taken by farm agronomist to fund the next year's harvest, for products such as fertiliser.
"It’s highlighting the plight to everyday farmers," one viewer said on social media.
Over on Reddit, one farmer got involved in the conversation about how difficult it is to make a decent profit in modern day farming while also praising Clarkson for shining a light on this element of the industry.
"The problem is that while our costs have quadrupled the money we receive for our produce has not followed suit," the farmer explained.
"I sold cattle on Friday for an average of £1,300 per animal. I was getting the same price four or five years ago. I bought a tractor six years ago on finance. It's value was £36,000. We just payed it off. If we were to buy the same model brand new now it's £79,000.
"The weather has been awful. A lot of crops are very late being planted and a large amount have been lost due to the constant rain so we are anticipating a massive jump in feed costs in the autumn.
"Fuel prices are astronomical. Fertiliser has stabilised slightly but it's double the price from 2020."
They continued: "Its very tough to make any money. We are diversifying into other areas like a bespoke glamping site but we have been refused planning twice on the grounds I'm taking a field and changing it's use.
"It's half an acre of rough grazing land. Not productive at all. Ironically the Welsh Assembly want me to plant trees on it instead. Honestly it's tough going being a farmer and I'm glad this show has highlighted what it's really like."
Topics: Amazon, Amazon Prime, Business, Clarkson's Farm, Cost of Living, Documentaries, Jeremy Clarkson, Money, Reddit, Social Media, UK News
Tom Earnshaw