Disney+ gives sudden update on password sharing crackdown

The password sharing crackdown when it comes to streaming services continues, with Disney+ giving a new deadline for those who share accounts.

Slowly over the last few years, the likes of Netflix have brought in new technology to make sure people can no longer share passwords to their streaming accounts.

It's a way for these platforms to boost revenue with those who used their mate's account, or people who might have gone halves on one account, now having to pay up to keep access.

Amazon has taken a cheeky swipe at Netflix's efforts, though, which left some people on social media rather amused.

Disney+ is now following in Netflix's footsteps with its own password crackdown effort.

Like Netflix, the crackdown is to help boost Disney coffers. They want more sign-ups and as a result, increased revenue for the service.

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Disney chief executive, Bob Iger, has now given an update in an interview with American network CNBC on when the password sharing crackdown will begin with its service.

The back catalogue at Disney+ is huge and includes fan favourites such as movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star.

The streaming platform will now start taking action against the behaviour from June in some countries, and then a 'full rollout' in September.

Many major streaming services are impacted by password sharing – where users share their log-in details with family and friends not in the same household, enabling them to access content without paying for it – despite it being against platform rules.

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Speaking about launching the crackdown as a way of boosting revenue for the platform, Mr Iger said Disney+ would be “launching our first real foray into password sharing” in June.

Iger said that the move would help “turn this business into a business that we feel really good about”.

Disney’s decision comes after fellow streaming giant Netflix attributed a recent jump in subscribers to its own recent crackdown on password sharing.

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Shortly after it stepped up its action against the issue, the company reported a major spike in new users signing up for the service and has seen revenues rise since.

“Netflix is the gold standard in streaming,” Mr Iger said.

“They’ve done a phenomenal job and a lot of different directions. I actually have very, very high regard for what they’ve accomplished.

"If we can only accomplish what they’ve accomplished, that would be great.”