Kanye West releases bizarre Super Bowl ad that he 'had to shoot on his iPhone'

Kanye West has issued another bizarre Super Bowl advert that he filmed on his iPhone while getting new teeth.

The music mogul, who recently went viral for wife Bianca Censori's Grammys outfit, bought a 30-second ad for Super Bowl LIX.

Airing in the second quarter of the big match between the Kansas City Chiefs and Philadelphia Eagles, it showed West in a medical facility wearing sunglasses inside.

"What's up guys. I spent all the money for the commercial on these new teeth," West - who is officially known by Ye - said in the clip.

"So once again I had to shoot it on the iPhone.

"Erm... uhm.... go to Yeezy.com."

Fans were divided on the shoot, with one posting: "This dude got too much money and time on his hands man."

A second said: "What the hell is going on?"

And a third wrote: "LMAO WTF IS GOING ON."

A fourth added: "Bro got too much free time, wtf. This guy man."

Advert slots for the 2025 Super Bowl have been selling for up to $8 million (£6.4m).

That means that every second of footage sets back the buyer a staggering $266,666 (£213,000).

Last year, 47-year-old Ye also bought another 30-second spot that he filmed himself.

Seemingly shot inside a car he was riding in, it showed him speaking to the front camera of his phone.

Back then, he said: "Hey y’all, this is Ye, and this is my commercial.

"And since we spent all the money on the commercial spot, we actually - we didn’t spend any money on the actual commercial.

"But the idea is I want you to go to Yeezy.com.

"I’m gonna write it at the bottom of the screen and I got some shoes and hmmm... that’s it."

For those living under a rock, Yeezy is West's media and fashion brand.

His ex-wife Kim Kardashian worked on the brand while they were married, with the reality TV star also starring as the main model in campaigns by the Yeezy team.

Yeezy used to have a collaboration with Adidas from 2015 until 2022 but it was ended by the German company after the rapper made antisemitic comments when speaking to media outlets.

If for 2025 West has truly spent millions on a new set of teeth, he'll be hoping he never has to replace them.

I'd personally be wanting encrusted diamonds alongside that but each to their own.

Most controversial Super Bowl ads

Super Bowl adverts have become almost as anticipated as the game itself, with brands willing to fork out millions to secure a coveted spot during the event. However, over the years, some ads have caused controversy, provoking heated debates and public backlash.

Let's take a look back at some of the most controversial Super Bowl ads...

Carl’s Jr.: All Natural Burger (2015)

Featuring model Charlotte McKinney walking through a market wearing little clothing and gaining a lot of attention from men, the fast food chain’s ad was criticised for objectifying women.

PETA: Last Longer (2016)

For the 2016 Super Bowl, PETA submitted a racy ad that compared the sexual stamina of a meat-eating couple and a vegan couple. It ultimately didn’t make the cut as it was deemed too explicit for TV.

GoDaddy: Journey Home (2015)

The controversial ad followed a puppy’s journey home after falling off a pick-up truck, only to find that his owners had sold him using a GoDaddy site.

After receiving backlash from animal rights organisations, GoDaddy’s then-CEO Blake Irving announced: “What should have been a fun and funny ad clearly missed the mark and we will not air it.”

84 Lumber: The Journey Begins (2017)

Depicting a Mexican woman and her daughter's journey to the US, 84 Lumber was accused of supporting illegal immigration.

According to the company, the ad’s first cut, in which the pair were blocked by a ‘wall’, was considered ‘too controversial’ to air by Fox.

Responding to the backlash, 84 Lumber said: “We do not condone illegal immigration. The journey of the mother and daughter symbolises grit, dedication and sacrifice. Characteristics that we look for in our people at 84 Lumber. President Trump has previously said there should be a ‘big beautiful door in the wall so that people can come into this country legally'. We couldn’t agree more.”

It ultimately went with a 90-second clip that showcased key moments of the journey, with instructions to ‘see the conclusion at Journey84.com’.

Groupon: Save the Money - Tibet (2011)

Groupon’s ad received criticism after appearing to make light of Tibet’s political situation.

“The Tibetan people are in trouble,” actor Timothy Hutton said in a voiceover. “Their very culture is in jeopardy.”

Cutting to a shot of Hutton in a restaurant, he added: “But they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we're getting $30 worth of Tibetan food for just $15.”

General Motors: Robot (2007)

The 60-second ad showed an assembly line robot jumping off a bridge after being dismissed by General Motors.

Although it turned out to be a dream, viewers slammed the visual depiction of suicide and the American Foundation for Suicide Prevention called it ‘inappropriate’.

Nationwide: Boy (2015)

Nationwide’s tragic ad features a young boy talking about the life experiences he’ll never get to have because he died in an accident.

After being met with outrage from unsuspecting viewers, the company said the message ‘was to start a conversation, not sell insurance’.

“We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children,” it added.

Groupon: Save the Money - Rainforest (2011)

Part of the same campaign as Groupon’s Tibet ad, the Elizabeth Hurley-fronted advert was accused of trivalising Brazil’s deforestation after seemingly comparing it to a Brazilian bikini wax.