Nikocado Avocado reckons he has managed to pull off one of the 'greatest social experiments' in YouTube history after secretly losing 17 stone while fooling fans into thinking he was still gorging on huge feasts.
Although his millions of subscribers were completely blindsided by the revelation, it turns out that he had actually told viewers that this was his plan all along in a video which was released four years ago.
For those who have been living under a rock over the last weekend, let's bring you up to speed.
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The content creator, whose real name is Nicholas Perry, became an online sensation after he began to share his mukbang (eating show) videos on YouTube, which saw him chow down on ridiculous amounts of food.
He had initially joined the platform in 2014 to document his vegan lifestyle, but he went from one extreme to the other two years later and switched to a high-calorie, and frankly unhealthy, diet.
Perry's videos provided a mix of shock value, humour, and self-destructive behaviour, but he caused quite the controversy while revealing that he was purposely trying to tip the scales and gain an excessive amount of weight.
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Plenty of other online creators had a lot to say about this and he came under fire often - but over the weekend, the YouTuber announced that he'd actually been 'two steps ahead' all this time.
He confessed that he hadn't actually filmed a video for two years, even though he's still been uploading consistently, as he's been covertly losing weight behind the scenes while sharing pre-recorded content.
Perry said in the shocking clip: "Yesterday, people were calling me fat and sick and boring and irrelevant.
"People are the most messed up creatures on the entire planet and yet I've still managed to stay two steps ahead of everyone. The joke's on you."
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Despite him announcing that he successfully managed to bamboozle the entire internet without anyone having a clue, it seems that Perry might have forgotten the comments he made during a 'quarantine collab' with James Marriott.
A few savvy social media users remembered that when the 32-year-old joined forces with his fellow YouTuber to iron out some online beef they had back in May 2020, he laid out the blueprint for his transformation.
Marriott introduced the video explaining that they discussed the 'stresses of being a YouTuber, therapy and what in Nikocado's life is fact and what is fiction', making for a 'funny but also very insightful' video.
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In the clip, Perry excitedly chatted away about how he wanted his weight to balloon to 300 pounds (21.4 stone) 'just to say' that he has done it.
The conversation then turned to how his dedication to filming his decadent mukbangs had impacted his health, as the US social media star has suffered a heart attack in the past.
Perry explained that although he wasn't the poster boy for health and fitness, people used to regularly ask him for diet advice, but he would tell them: "You're asking the wrong person."
However, he hinted that one day, he intended to become a go-to guru for weight loss tips.
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Perry told Marriott: "My goal actually - people laugh about it, but it is my goal.
"Watch, it's going to happen! I'm going to do these mukbangs for another year or two and then see where I'm at, and then I'm gonna lose weight. And then show everyone how to lose weight doing my thing."
"I don't even know how I'm going to do it, but I'm going to do something with weight loss," he added.
Marriott remarked that it would be the 'most ridiculous shift in YouTube history' if Perry did later become a health-focused content creator.
Reflecting on his formerly vegan lifestyle, Perry responded: "Well I kind of did it already, if you think about before the mukbang stuff. I was already into like, a certain type of lifestyle.
"Not using too many chemicals, it was very like natural, kind of hippyish type stuff. So I am kind of wired that way anyway.
"I definitely feel like I'm gonna come up with something good. I can't wait!"
He told Marriott that he aimed to call it a day with his mukbangs when he turned 30, as that's 'when s**t hits the fan and you can't get away with so much' health-wise.
"When you're younger you get away with it more," Perry said. "But once you get older, your body can't take it. It's abuse. "It's literally abuse to eat all this s**t."
And seen as though he's now 32, it seems that he really did stick to his intended timeline.
Topics: YouTube, Health, Food And Drink, Weird, Viral
Olivia Burke