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Brits won't be getting chocolate they consider to be 'best flavour' in Celebrations box this Christmas
Home>Lifestyle>Food & Drink
Published 21:12 20 Nov 2024 GMT

Brits won't be getting chocolate they consider to be 'best flavour' in Celebrations box this Christmas

People reckon nothing compares to the iconic mini treat in the vibrant red tubs

Olivia Burke

Olivia Burke

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The festive season is pretty much here, which means the majority of UK households will finally start chipping into their stockpile of Christmas treats.

Brits don't mess about when it comes to food and drink at this time of year, especially in the chocolate department - but there's going to be a few unmerry people when they crack open the Celebrations tub.

The vibrant red containers are brimming with various tasty confections from the cocoa world in miniature size, allowing us all to feel a bit less guilty about constantly snacking on them.

We all have our favourites, and I think it's safe to say we can collectively agree there is nothing worse than peeling back to lid to find they've already been ravaged.

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However, some people think the fact that one of the most iconic flavours in the Celebrations collection has been discontinued is even more of a tragedy - which really is saying something.

Brits still have the likes of Snickers, Mars, Twix, Bounty, Galaxy, Maltesers, Milky Way and Galaxy Caramel to tantalise their tastebuds, but nothing can replace the iconic Galaxy Truffle.

Let's not beat around the bush about it - the entirety of the UK was left outraged after the fan favourite was given the axe back in 2011.

Despite desperate pleas and even petitions calling on Mars Confectionary to reverse the decision, the velvety chocolate treat with a firm outer shell has never been seen in the tubs again.

It marked the end of an era for Celebrations buyers, as the Galaxy Truffle had been a staple in the tubs since they launched back in 1997.

To rub further salt in the wound, it was replaced by a Twix...and although we're all partial to one from time to time, they aren't a patch on its predecessor.

Tubs of Celebrations will never be the same again without this iconic chocolate (Richard Baker/In Pictures via Getty Images)
Tubs of Celebrations will never be the same again without this iconic chocolate (Richard Baker/In Pictures via Getty Images)

Speaking to LADbible in 2022, Mars Wrigley General Manager Michelle Frost discussed the prospect of bringing the Galaxy Truffle back and making the nation whole again.

Unfortunately though, she's firmly on the Twix train.

Frost told LADbible: "We replaced Galaxy Truffles with Twix in 2011 and it’s been a hit. Who doesn’t love a caramel, chocolate and biscuit treat?

"We don’t have current plans to bring back Galaxy Truffles to the Celebrations mix."

In what appeared to be something of a compromise, Mars brought out boxes of Galaxy Truffles as a standalone product in 2019, rather than stuffing them in Celebrations tubs.

Brits who were in desperate need of a fix could pick up 190g gift boxes for £5 at UK retailers such as Tesco - a move which Galaxy described as ' extremely exciting'.

The esteemed Galaxy Truffles was discontinued in 2011 (Galaxy)
The esteemed Galaxy Truffles was discontinued in 2011 (Galaxy)

At the time, Brand Director Sarah Mellor said: "We are extremely excited to be launching Galaxy Truffles in the UK this year and to be entering the all year-round gifting market for the first time as a brand.

"For so many, Galaxy Truffles were part of a much-loved festive tradition and we are thrilled to be answering the undeniable demand, reinventing this favourite, now available all year round, as the perfect gift to bring pleasure to the next generation of Galaxy fans."

These didn't hit the same for a lot of fans...which might be why these also seem to have disappeared off the face of the earth now too.

It seems like we're all just simply going to have to come to terms with the fact that Galaxy Truffles brought us sheer festive joy at one time, but those days are over.

Gone but never forgotten.

Featured Image Credit: Richard Baker/In Pictures via Getty Images/YouTube/candysurprise

Topics: Food And Drink, UK News, Christmas

Olivia Burke
Olivia Burke

Olivia is a journalist at LADbible Group with more than five years of experience and has worked for a number of top publishers, including News UK. She also enjoys writing food reviews (as well as the eating part). She is a stereotypical reality TV addict, but still finds time for a serious documentary.

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@livburke_

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