Apparently there is a definitively correct way to eat Jaffa Cakes, and shame on you if you've been scoffing them incorrectly all this time.
Let's not get into the usual debate on whether they're a cake or biscuit, since that one has been rather definitively won by the cake team and there's nothing the biscuit gang can do about it.
Now we've laid that little discussion to rest, it's time to fixate on how you've been eating your Jaffa Cakes, and what the supposedly 'correct' way to do that is.
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Well obviously the answer is to alternate between eating them in that 'full moon, half moon, total eclipse' method they had in that advert from years ago, and carefully removing the layer of chocolate with your teeth so you can pick off the Jaffa jelly bit and eat that separately before devouring the remaining sponge.
At least that's how I do it, a bit like how I don't so much eat a Kit-Kat as dismantle it with my teeth and eat each part separately, it makes the bar last much longer but you might get some funny looks from people who just don't get it.
Only my method is not the method Jaffa Cakes themselves have said is correct, because apparently we've been holding them the wrong way up this entire time.
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Yes, even in their famous advert I mentioned earlier the lady is holding the Jaffa Cake chocolate side up, but this was apparently a falsehood pushed by Big Jaffa Cake because it turns out that's actually the bottom of the treat.
This all came tumbling out after a bloke called David DM'd Jaffa Cakes on Facebook to ask them which side of the cake was the bottom.
The answer rocked David to his very core, and sent shockwaves throughout the Jaffa Cake eating world from which it may never fully recover.
That's because Jaffa Cakes said that the cake went through a 'reservoir of chocolate' and thus the chocolate was applied to the bottom of the cake, which might mean that the correct way of eating them is chocolate side down, but that just instinctively feels wrong.
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As much as I don't wish to tell Jaffa Cakes they're wrong about Jaffa Cakes, there's really no way to convince me that the chocolate side is meant to be the bottom.
It's just not right, and to back up my gut feeling there's some people on the internet who also think this is utterly wrong.
David himself responded to Jaffa Cakes by saying 'wtf dudde', while someone else said this revelation 'just turned my world upside down' and a third said 'on the box it's on the top', still clinging to that kinder, more sane world where the top of the Jaffa Cake was laden with chocolate.
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Meanwhile, other people have become concerned that the size of the Jaffa jelly inside isn't as much as it used to be.
McVitie's disputes this suspicion, telling us: "Fear not, we definitely haven't reduced the size of the Jaffatastic filling in our McVitie's Jaffa Cakes.
"When they're being made, the filling may sometimes set quicker or slower, in true Jaffabe what you want to be style, this can result in a slightly different shaped centre - we can assure our Jaffanatic fans that the size of the filling is the same as it always has been!"
Stop trying to make Jaffanatic happen guys.
Topics: Food And Drink