ladbible homepage
ladbible homepage
  • Home
  • News
    • UK
    • US
    • World
    • Ireland
    • Australia
    • Science
    • Crime
    • Weather
  • Entertainment
    • Celebrity
    • TV
    • Film
    • Music
    • Gaming
    • Netflix
    • Disney
  • Sport
  • Technology
  • Travel
  • Lifestyle
  • Money
  • Originals
    • FFS PRODUCTIONS
    • Say Maaate to a Mate
    • Daily Ladness
    • UOKM8?
    • FreeToBe
    • Citizen Reef
  • Videos
  • Advertise
  • Terms
  • Privacy & Cookies
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube
Submit Your Content Here
  • GAMINGbible
  • LADbible Group
  • UNILAD
  • SPORTbible
  • Tyla
  • FOODbible
  • UNILAD Tech
McDonald's had original mascot prior to Ronald McDonald before clown had to be phased out for disturbing reason
Home>Lifestyle>Food & Drink
Published 20:38 23 May 2024 GMT+1

McDonald's had original mascot prior to Ronald McDonald before clown had to be phased out for disturbing reason

There was someone before Ronald, but where is the famous clown now?

Joshua Nair

Joshua Nair

google discoverFollow us on Google Discover

You may assume that Ronald McDonald was the fast-food chain's one and only mascot, but you'd be sorely mistaken.

In fact, there was another mascot before the famous clown with his white face, yellow suit and red wig.

McDonald's is the most popular fast food chain in the world, so you'd expect changes to the mascot to be known, but on top of the old mascot, when was the last time you saw Ronald himself?

There's a lot to know about the history behind the face of Maccies.

Advert

Ronald is known to be the one and only mascot of the American chain since 1963, when he was first portrayed on TV by Willard Scott.

He can still be found in a few restaurants around the world today, but was largely removed from the brand for a disturbing reason.

Before all that though, it turns out that in 1962, the first ever McDonald's mascot was introduced, and not just that - it was used as the company's first logo before the iconic Golden Arches design was launched later that year.

The mascot was called Speedee, but unfortunately its life was short-lived as people were soon confusing the hamburger-faced chef with medicine company Alka-Seltzer's own mascot, named Speedy, according to Delish.

As well as this, Alan Hess wrote in the Journal of the Society of Architectural Historians that it was removed due to the lack of connection it had with consumers, according to his research.

The journal read: "Market research showed that people identified McDonald's primarily with the golden arches [instead of Speedee]."

Speedee can still be seen at the oldest McDonald's outlet in the world though, which is situated in Downey, California, for a truly retro experience.

The original mascot can only be seen at one branch in the world. (McDonald's fandom)
The original mascot can only be seen at one branch in the world. (McDonald's fandom)

But what about our old pal, Ronald?

A certain social media trend seemingly ruined his reputation forever, back in August 2016.

It's not the mannequin challenge, instead, it was the serial killer clown craze that seemed to take the world by storm, eight years ago.

People carried out acts of violence while wearing clown masks in what started as a publicity stunt for an upcoming horror movie, but which quickly spiralled out of control.

That year in Florida, a family were attacked by a group of 20 people in clown masks as one of many incidents in countries such as the UK, US, Australia and Canada that seemingly ruined clowns for the general public, forever.

McDonald's released a statement at the time, which read: "McDonald's and franchisees in the local markets are mindful of the current climate around clown sightings in communities and as such are being thoughtful in respect to Ronald McDonald's participation in community events for the time being."

You won't see much of him anymore. (Michael Hickey/Getty Images)
You won't see much of him anymore. (Michael Hickey/Getty Images)

A different statement on the UK McDonald's site also read: "We're afraid that Ronald McDonald no longer appears in McDonald's UK advertising, but he is still very busy working for us.

"He often travels up and down the country to help promote some of our exciting new activities and visits our restaurants to make sure everyone is enjoying their meals."

Featured Image Credit: Michael Hickey/Getty Images / Noam Galai/WireImage

Topics: McDonalds, History, Social Media, Food And Drink

Joshua Nair
Joshua Nair

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

X

@joshnair10

Recommended reads

Influencer facing six years in Russian jail over content she ‘sold on OnlyFans’East2West NewsOzempic and Wegovy have surprising new side effect and it's good newsPeter Dazeley/Getty ImagesThe Ring star Daveigh Chase reported to have been living in Skid Row area months before deathJason LaVeris/Getty ImagesLast minute Father's Day deals you can get delivered in time for the weekend from the early Amazon Prime Day saleAmazon

Advert

Choose your content:

an hour ago
2 hours ago
4 hours ago
17 hours ago
  • Peter Dazeley/Getty Images
    an hour ago

    Ozempic and Wegovy have surprising new side effect and it's good news

    Lots of research has been done in to GLP-1 medications as more and more people use them to lose weight and manage diabetes

    Lifestyle
  • Amazon
    2 hours ago

    Last minute Father's Day deals you can get delivered in time for the weekend from the early Amazon Prime Day sale

    Cement your name as the favourite child.

    Lifestyle
  • Getty Stock Photo
    4 hours ago

    Doctor warns that vaping certain flavours could have unexpected impact on your mental health

    Teenagers and young adults in particular could be vulnerable

    Lifestyle
  • YouTube/Peter_Roberts01
    17 hours ago

    Man shares impact not drinking alcohol for 30 days had on body

    Waking up without a hangover for 30 days does sound dreamy...

    Lifestyle
  • Chilling reason Ronald McDonald was phased out and is no longer seen
  • McDonald’s had an original mascot before Ronald McDonald that had to be replaced
  • Burger King had to ditch ‘creepy king’ mascot for dark reason
  • McDonald's is finally adding never-seen-before items from across the globe to UK menu this month