Aldi is at it again, but this time it's not targeting Colin the Caterpillar but Freddo the Frog.
Look, there's a reason we all love Aldi - it satisfies our cravings for well-known brands but at a fraction of the cost.
Advert
However, when does a knock-off take the biscuit? Aldi's Penguin Bar replicates titled 'Seal Bars' certainly aren't miles apart in their packaging, but it's one of the beloved UK supermarket's chocolate bars which has become a recent topic of conversation online.
Aldi has become the subject of controversy over its cheaper take on Cadbury's Dairy Milk Freddo chocolate.
Similarly to what Aldi did with its Seal Bar, the supermarket giant hasn't quite literally copied and pasted Cadbury's small sweet treat, but it's not a far cry from the original design either.
Advert
Instead of a frog, it's a dinosaur, and instead of being called Freddo, it's called Deeno.
However, the packaging is a dubiously similar shade of purple and the animals are both green, moreover the font used, not to write 'Cadbury's' but instead 'Dairyfine,' is fairly hard to differentiate.
But at a fraction of the price, who are we to complain? Alas, some customers have questioned whether the chocolate bars are a little too close for comfort.
Advert
Aldi's Deeno the Dinosaur costs a mere 17.5p per bar - sold as a pack of 10 for £1.75.
Cadbury's Freddo the Frog is typically sold at 20p per frog, or £1 for a five pack, as per The Sun.
Both bars weigh 18g - so it's pretty easy maths, Aldi's Deeno comes in at a significantly cheaper price.
Advert
While grateful for the more affordable chocolate, Aldi customers couldn't help but take to Twitter to compare the two bars and their differences - or lack of.
One user said: "This looks very similar to that other famous chocolate bar... #Aldi #Freddo."
"Bonjourno Deeno. @AldiUK looking for a lawsuit again and I'm here for it," another wrote.
A third added: "Nah, not Aldi bringing these out. Meet Deeno, Freddo's much cheaper younger brother."
Advert
A fourth noted: "How do Aldi get away with it? Can’t wait to try, but even the packaging is practically identical, haha.
And a final commented: "Who needs Colin The Caterpillar when you can have these Freddos - sorry, Deeno the Dinosaurs from Aldi?"
Indeed, the mention of Colin the Caterpillar can't help but remind us how Aldi has previously been accused of ripping off a product before.
In 2021, Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake and launched legal action to get Aldi's Cuthbert the Caterpillar removed from shelves.
After a lot of trolling and legal shenanigans, both supermarket giants came to a settlement.
While details of the agreement weren't released, Aldi told LADbible Cuthbert was 'free[d]' - apparent in Aldi's latest brutal caterpillar cake advert.
The question is, will Deeno the Dinosaur survive too?
LADbible has contacted Aldi and Cadbury for comment.
Topics: Aldi, Food And Drink, UK News
Poppy Bilderbeck