British holidaymakers have been warned that limits will now apply to the booze on certain all-inclusive breaks.
Thomas Cook notified customers that as opposed to being able to knock back as many alcoholic drinks as you fancy, a limit of six per person per day has been introduced. And that these drinks can only be consumed during mealtimes.
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The new rules, which come into place for the Balearic Islands, were explained in a statement to customers from Thomas Cook.
The company said: "Please be advised that a decree has been issued by the Balearic Government on a new restriction for All Inclusive meal option.
"There is a maximum of six alcoholic drinks per person per day that can be served and these drinks will be provided only during lunch and dinner (three each).
"Please be aware that Magaluf, El Arenal, Playa de Palma in Mallorca and Sant Antoni in Ibiza, there is a new restriction on All Inclusive."
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The Government of Balearic Islands is rolling out the new rules in an attempt to crackdown on boozy Brits wreaking havoc on holidays.
Balearic Islands Tourism minister Iago Negueruela previously said: “We want British tourists - we don't want this type of tourism.
“British tourism is essential for our islands. We share with the British government the view that some images of British tourists are embarrassing.
“We want to put a stop to bad behaviour. We will increase the police presence in these areas and the number of inspectors - we will have zero tolerance for tourism excesses.”
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The government has also introduced a ban on pub crawls and the sale of alcohol in shops from 9.30pm to 8am.
Announcing the new laws in 2020, a regional government spokesman said: “Efforts to promote the destination, to provide it with better quality through both public and private sector investments, and position it in an increasingly competitive and global market, have been affected recently by certain un-civic behaviour.
“Most of this type of behaviour is directly related to alcohol abuse in certain tourist areas of Majorca and Ibiza.”
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Commenting on the news rules, travel association ABTA told the Daily Star that it ‘strongly supports initiatives that improve the health and safety of holidaymakers, as well as the welfare of local communities’.
The spokesman added: “ABTA will continue to engage with the Balearic Islands Government, ABTA Members and other parties, to encourage clear communication and exchange of information, in order to ensure holidaymakers travelling to hotels in the designated areas enjoy a positive customer experience.”
Claire Reid