Chris Cavallini, diet coach and self made multi-millionaire, is convinced that men can increase the size of their manhood by following some pretty simple advice.
When normally seeking out advice from a diet coach, adding inches on isn't usually the result you'd be expecting to get out the experience.
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Usually when people go on diets, they're looking to take a few inches off themselves, namely around the waist, but Chris has promised that he helps men add some length onto their penises.
Settle in lads because this could be a game changer.
The meal prep company boss thinks men's size may be inhibited by a condition called 'Buried Penis Syndrome'.
Yep, that's a thing.
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As the name would suggest, this is where the appendage would be buried beneath fat, therefore meaning less of it is visible.
Cavallini, from Tampa Bay, Florida, estimates that for every 30lbs (13.6kg) a man gains, he loses an inch of visible penis.
Do you see where this is going?
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This means that losing weight will make a man appear more well endowed, as more of his penis will be on show.
Cavallini, CEO of Nutrition Solutions, hopes the extra inches will boost men's confidence and encourage them to stick to a healthy lifestyle.
The 40-year-old said: "From a male perspective, our confidence is very much wrapped up in our physicality and our bodies and that area is something we all take a lot of pride in.
"The cool part is, when you get in better shape, you can actually add inches to your penis.
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"For every 30lbs of excess fat you lose, you'll gain an inch of visible penis.
"As you can imagine, this can be a really strong motivator for men when they understand this to be the case.
"Hopefully it compels them to start being a little bit more mindful about the food they're putting in their body and the exercise that they're getting."
Cavallini has had a rocky road to success, but hopes his past troubles will serve as an inspiration to others.
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Cavallini said: "I came from nothing - I was in and out of foster homes and I spent time on the street - but I was able to figure it out.
"I was arrested over 20 times but I am now a multi-millionaire.
"I think that if people want to succeed in accomplishing their fitness goals, the number one thing that needs to change before their diet and going to the gym is the way they think.
"Stop thinking at a low level, posturing yourself as the victim, and start acting in congruence with your higher self.
"It's only when you're able to change your thinking that you are able to effectively and sustainably change your life.
"What I'm trying to do is help people examine things from a different, more empowering perspective."
So there you have it, lads.
Yet one more reason to get a gym membership.
Ben Thompson