Drivers have been 'taken for fools' as petrol and diesel prices rise for the 38th day in a row, the AA has claimed.
With the cost of living hitting hard, the increased cost of fuel is proving to be an issue for many.
In fact, the British motoring company has revealed petrol is now at 191.2p a litre, while diesel is 199p.
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Jack Cousens, head of roads policy for the AA, said: “Drivers are being taken for fools by retailers as the cost of fuel continues its worryingly upward trend.”
He continued: "With the Prime Minister and the Chancellor talking openly about the prospect of cutting fuel duty further, drivers need to hear less talk and see more action.
"An additional 10p cut in duty, which the AA called for weeks ago, will not only help ease the pressure at the pumps but keep prices in supermarket aisles down too.
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"Until this happens, household budgets across the country will continue being squeezed."
The RAC has also dubbed the recent price rises 'inexplicable'.
“We can see absolutely no rhyme or reason why average forecourt prices are still going up, given that the wholesale price of both fuels has been falling for weeks,” said RAC fuel spokesperson Simon Williams.
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“Drivers up and down the country have a right to know why they’re having to pay what they are for fuel, when the costs to retailers right now are so much less than they were a few weeks ago.”
James Andrews, personal finance expert at Money.co.uk, said: "Consumers are being hit from all sides but nowhere is this as obvious than at the pumps.
"Petrol prices have surged 36.5% in a year, rising by four times the rate of inflation.
"It's a pace that is obliterating people's disposable income.
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"It both eclipses and exacerbates the wider cost of living crisis, which saw CPI hit 9% in April – a pace that was already causing sleepless nights over at the Bank of England."
Simon Williams, a spokesperson for the RAC, told Sky News: "The cost of filling a 55-litre family car with petrol has now topped £98 for the first time in history.
"With analysts predicting that oil will average $135 a barrel for the rest of this year drivers need to brace themselves for average fuel prices rocketing to £2 a litre which would mean a fill-up would rise to an unbelievable £110.
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"We strongly urge the Government to take drastic action to help soften the impact for drivers from these never-before-seen pump prices."
Anish Vij