Festival goers have been left shocked at how much a pint of beer costs at Glastonbury.
It's a topic for the ages, an economic weather-vane, and of course the source of eternal complaints.
The price of a pint has always been the subject of grouchy discussion, especially among those of us old enough to remember when a pint cost £2.50, and not in a Wetherspoons either.
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Rising costs in general have done little to help the situation.
This is only exacerbated even more when there's a trapped market. And the prime example of this is at festivals.
Festivals. Those overpriced, over-hyped, gross weekends in a field getting trollied and sunburnt while watching some distant figure playing music. And that's before you get to the toilets.
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Don't see the appeal personally, but each to their own.
While it is possible to smuggle in a cheeky bottle of spirits, whether it's hidden at the bottom of your bag or even in a loaf of bread, getting a 24-pack of lager into a festival campsite is a bit more difficult. And besides, how would you keep it chilled?
So for any fans that fancy a tipple while watching Glastonbury headliners Arctic Monkeys, Elton John and Guns N' Roses, they'll have to splash the cash.
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Twitter users were shocked by one bar at Glastonbury charging a whopping £6.80 for a pint of San Miguel.
Now, don't get me wrong, I realise that with the price of beer on the rise in general £6.80 may seem bad but not too bad. Especially in London where it's not unusual to see upwards of £7.
I myself have forked out in excess of £6 for a pint before. But that was in a lovely pub and the beer was absolutely top notch, not a lukewarm lager served in a plastic cup and consumed in a muddy field, assuming you manage not to spill it.
But while some people were not impressed with the high prices, others said they didn't think it was too bad.
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One person wrote: "Definitely become London blind bc I’m like … not bad!"
But others were flabbergasted.
One wrote: "Just shy of 7 quid for a San Miguel?!"
Meanwhile, one person was resigned to the high prices despite knowing they were too much.
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They replied: "Robbing b*******... can't wait," while another couldn't contain their disbelief, writing: "SIX POUNDS EIGHTY PENCE."
Call me old-fashioned, but I think I'd rather just go to the pub or watch a favourite band at a venue. Mind you, that's not exactly cheap either these days.
Did I mention I'm old enough to remember paying £2.50 for a pint? You could pay for a round with a tenner and get change...