People have been left divided over a video of a groom pie-ing his bride in the face with a piece of their wedding cake.
Prepare to react one of two ways, in stitches of laughter or peering through your fingers in horror:
Unless a food fight is formally announced, there's no other instance where I would personally tolerate having a huge wad of cake smushed into my face - particularly if I'd spent hours on my makeup, was meant to be posing for pictures to show the grandkids one day and wearing an expensive wedding dress.
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One groom however, decided there would be no better day to prank his partner than on their wedding day.
In the video - posted to TikTok by Marianna De Oliveira - the bride and groom can be seen having just cut the first slice of their wedding cake - a ceremonial and special moment often treasured at such a celebration.
The photographer is on hand, ready to get a lovely, memorable picture - the bride looking stunning in her pristine white wedding dress, expertly curled hair and flawless makeup.
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The newly wedded couple put a bit of cake on their fingers, lifting them up for each other to have a small taste - a slightly sickening - but I guess you could call it rather lovely and romantic moment.
What could possibly go wrong?
Lulled into a false sense of security as she licks cake of her husband's finger, the groom seizes his opportunity.
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His left hand - holding the rest of the slice - comes up and whips his wife round the face, smushing the cake into her hair and makeup.
The groom then makes a swift exit, running off the camera, leaving a shocked - but laughing? - bride behind.
He then comes back to let her smash some cake in his face - perhaps worried his marriage would last even less time than Kim K's if he didn't.
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Viewers have since flocked to the video in heated debate over the gesture and whether or not the groom was in the wrong for his cake-smashing actions.
One user said: "Personally I would get divorced on the same day."
"Makeup, hair and self respect is too expensive for any man to do this on a wedding day with witnesses," another wrote.
A third commented: "He needs to grow up."
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However, another argued the stunt wasn't as horrifying or 'disrespectful' as some claimed.
They said: "Bro she was laughing calm down."
And by the looks of Marianna's Instagram, the pair thankfully still appear happily married.
Saying that, no grooms should go getting any ideas.
Topics: TikTok, Viral, Social Media, Sex and Relationships, Food And Drink
Poppy Bilderbeck