KSI has claimed that the shortages of his energy drink at ASDA are being caused by employees selling them for a profit on the black market.
The YouTuber, 29, made the claim about his Prime Hydration energy drink, which was launched with fellow YouTuber Logan Paul, 27, and first hit the shelves back in January.
While it comes with a pretty reasonable £2 price tag, it turns out that the drinks are being resold on eBay for significantly more - with one search at the time of writing showing up cans listed for as much as £13.85 a bottle.
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KSI explained in an interview with the The Fellas podcast, which resurfaced in a Dexerto report, that the drink never seems to be available because ASDA employees are selling it for a profit.
"It's always sold out, man," he said. "Honestly, people are selling it on the black market.
"I sh** you not, the only place you're meant to get Prime is Asda and Arsenal stadium. But people are getting it at petrol stations."
The YouTuber then went as far as to suggest that ASDA employees aren't even putting the drink on the shelves because they want the opportunity to profit themselves.
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"Asda employees aren't even f***ing putting it on the shelves anymore," he said. "They're shipping it out lowkey.
"They're like 'what's the point, I put it on the shelf and it’s gone instantly. F*** it, I'm just going to sell it on the black market myself.'"
KSI added: "That's what they're doing, bro, and then people are making p's from it because you can't get it anywhere. It's not like we're not supplying enough, we're supplying loads."
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As reported by CoventryLive, some ASDA stores have imposed a three-drink limit on the popular beverage to keep up with demand, but it quickly sold out regardless.
According to the news outlet, some people, supposedly teenagers, have been willing to queue up from as early as 5am to get their hands on the drink.
There are 11 flavours of Prime Hydration: Blue Raspberry, Grape, Orange, Lemon Lime, Tropical Punch, Ice Pop, and a limited-edition, seasonal flavour, Meta Moon.
A spokesperson for ASDA explained to LADbible in a comment: "It is a very popular product and we are receiving regular deliveries to stores which are stocking it.
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The store did not comment on KSI's allegations.
Topics: UK News, Food And Drink
Emma Guinness