McDonald’s Rolls Out McPlant Burger To More Stores
The McPlant burger was made with vegan food producer Beyond Meat.
Fast-food behemoth McDonald's has extended the availability of its plant-based burger, the McPlant, this week.
The burger's main ingredient had been crafted with vegan 'meat' maker Beyond Meat.
McDonald's began testing the burger in eight US locations in November.
From today, however, the burger is now available in around 600 locations across the US in a bid to help the company 'understand customer demand' for the product.
Across the entire US, there are more than 13,500 McDonald's restaurants.
McDonald's said the 'juicy burger' contains 510 calories.
"It's sizzled on a flat iron grill, then topped with slivered onions, tangy pickles, crisp shredded lettuce, Roma tomato slices, ketchup, mustard, mayo and a slice of melty American cheese on a toasted sesame seed bun," the company explained.
Last year, McDonald's made over US$23 billion in revenue, a 17.47% increase on the year prior. Even compared to the pre-Covid 2019 - when the company made US$21 billion - revenues were up.
So far, the company's plans for Australia's almost 1,000 McDonald's stores and the McPlant burger are not clear.
In Australia, the company did trial a McVeggie burger in 2019.
The burger was then taken nationwide in 2020.
The product didn't last long though, and was dumped in July last year 'in response to customer demand'.
"We are committed to listening to our customers' feedback and are constantly adapting our menu to give customers more of what they want," a spokesperson said at the time.
According to reports, around two per cent of Australians are vegan, while at the same time 12.5 per cent are on 'mostly vegetarian' diets.
Featured Image Credit: McDonald'sTopics: vegan burger, News, Australia, McDonald's
Vivienne Kelly