If you cracked open one or many cans of beer over the Christmas and New Year period, you may have had some Beavertown.
The popular Neck Oil brand has been around for over a decade now, after being formed in North London in 2011.
Beavertown's popularity has only grown in recent years, particularly in its increased production capacity which has seen the brand partner with Tottenham Hotspur Football Club, including an on-site brewery at the club's over 60,000 seater stadium.
The alcohol company was founded by a man named Logan Plant, who is actually the son of someone very famous. Any guesses?
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Logan is the son of Robert Plant - the lead vocalist of the British rock band Led Zeppelin, who ruled the rock world between 1968 and 1980.
Led Zeppelin are considered by many to be one of the most successful and influential rock bands of all time.
Music fans and critics say that Robert influenced many heavy metal bands such as Black Sabbath, Deep Purple and Queen.
While he may have a highly influential and famous dad, Logan hasn't done too bad for himself either.
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Earlier this year, he sold his remaining shares in Beavertown to beer giant Heineken, after they previously owned 49 percent of the company.
The price tag for the takeover was not disclosed, though a £40 million deal for a minority stake was struck in 2018 - meaning Logan likely sold his remaining shares for tens of millions of pounds.
As a result, Logan has stepped down as the boss of the company but is still at Beavertown in an advisory role.
At the time, he said: "Beavertown began in my kitchen, 10 years ago: from brewing in a rice pan to one of the most successful British brewers in recent years, employing over 160 people and brewing 360,000 hectolitres of beer.
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"Its success is something I could never have predicted back then, and I am extremely proud that we have agreed the deal with Heineken, which is the natural next step for Beavertown, its brands and, most importantly, its people."
Logan has previously said that his love of beer was actually influenced by his dad as the pair would go to the pub together when he turned 18.
Speaking about drinking with his old man, Logan said: "I remember, as a little kid, wanting to try a sip of his pint and thinking it was disgusting.
"When I got to 18, we’d go to pubs together and it was a good bonding experience.
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"Hanging out with my dad and his middle-aged, hilarious mates was great.
"I was lucky enough to travel and catch up with him wherever he might be on the road.
"That opened my eyes to many things, beer being one of them."
Topics: Food And Drink, UK News
Callum Jones