A man who gave up washing his hair and using products such as shampoo and conditioner six years ago has credited the decision with stopping his hair loss.
Nick Coetzee was still a student when he began experiencing what millions of men live in fear of: the loss of his hair.
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He first noticed his hair loss when his hairline began receding and strands of hair began falling out. The situation gradually worsened, as clumps of hair would end up falling out every single day.
It got to the point where "clumps of hair would start falling on my clothing and I'd take an extra shirt to class because I knew that my clothes would be covered in hair by the end of the first lesson,' he explained in a TikTok video.
Trying to figure out a solution, Nick hit upon the idea that his hair loss may have been being worsened by all the chemicals he was putting in it through shampooing and conditioning every single day. So he simply stopped washing his hair.
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"Surprisingly my hair got a lot healthier, and I've now found that there's an entire movement around it, it's called the #nopoomovement," Nick said, six years on from his last shampoo and condition.
If you've spent any time on the health and wellness side of social media, you might have come across the 'no poo movement' before. If you haven't, let Nick's story serve as your introduction to the - admittedly poorly named - trend that people across the world swear by.
Like Nick, #nopooers believe that hair products are, essentially, a scam.
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The trend has gained popularity over recent years as more people grow aware of the environmental impact of shampoo bottles and the chemicals they often contain.
But there are plenty of other reasons why people go without washing their hair, whether it's to save money or simply because they think their hair is healthy enough after just a quick rinse.
"You might think if you stop washing your hair it's going to be greasy, and it does do that for about two or three weeks," Nick explained in his video. "But after that your natural oils come back, you've been stripping them with all the harsh chemicals, and then your hair can be extremely healthy, without having to wash it anymore."
So if you think your hair's been put through enough already, why not give the #nopoomovement a try. After all, what's three weeks of greasy hair for a lifetime-worth of healthy flowing locks?
Hannah Smith