Updated 08:51 27 Jul 2022 GMT+1Published 08:44 27 Jul 2022 GMT+1

McDonald's Is Increasing The Price Of Cheeseburgers For First Time In 14 Years

The fast food giant said it had 'delayed and minimised' the increase as much as it could

Jake Massey

McDonald's is increasing the price of its cheeseburgers for the first time in 14 years.

The fast food giant has been flogging its much-loved burgers in the UK for 99p, allowing customers to enjoy the meat treat for less than a quid.

However, Maccies has now said that 'just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation', meaning prices will now have to go up.

The price is going up for the first time in 14 years.

Alamy

From today (Wednesday 27 July), the cheeseburger will increase to £1.19, and over the summer, 10p to 20p will be added to a range of items across menus.

Alistair Macrow, chief executive officer of McDonald's UK and Ireland, said: "At times like this, we know that providing great value is important. Since we opened in the UK in 1974, we've committed to offering great tasting food at affordable prices, and that commitment will not change.

"But, today's pressures mean, like many, we're having to make some tough choices about our prices.

"This summer, our restaurants will be adding between 10p and 20p to a number of the menu items impacted most by inflation. From today, we'll be increasing the price of our cheeseburger for the first time in over 14 years, taking it from 99p to £1.19. Some prices remain unaffected, and some will continue to vary across our restaurants."

He continued: "We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could. We will continue to listen to what you want from us and work tirelessly to find solutions to today's cost challenges affecting our business."

In better news though, halloumi fries have been added to menus in the UK today.

The real bombshell of summer 2022 is about to land... pic.twitter.com/XMRrtwB9ss
— McDonald's UK (@McDonaldsUK) July 26, 2022

In celebration of Cyprus, Italy and Spain, the halloumi fries are one of eight new Mediterranean-inspired additions McDonald's has added to its menu this summer.

A regular portion of halloumi fries (four sticks) is set to cost customers £2.49, while a larger 'sharing' portion retails at £6.49 - whether or not you share them is up to you though.

Featured Image Credit: Alamy

Topics: UK News, Food And Drink, McDonalds

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

@jakesmassey

McDonald's Is Increasing The Price Of Cheeseburgers For First Time In 14 Years

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