McDonald's Trialling Its First Loyalty Points Reward Scheme

Sure, it might be Monday, and you might have serious dread going into the office today, but we have some good news for you: McDonald's is launching a rewards scheme.

No, this is not a drill. Bring on the free nuggs and fries!

MyMcDonald's Rewards allows its most loyal customers to build up a bank of points, which they can return for some free grub or donate a few quid to Children in Need.

The scheme is being trialled in 10 restaurants across the North West of England from today (10 January).

They are: St Helens, Church Street; Aintree; Formby; Kirkby, County Road/Hall Lane; Liverpool, Kensington; Liverpool, Switch Island; Runcorn; Skelmersdale; St Helens, Linkway; Widnes.

If successful, it will then be rolled out to 65 more restaurants later this month.

Alamy

After that, it will be expanded to every one of its locations across the country by the end of the year.

So, how does it work?

Basically, you will be awarded 100 points for every £1 they spend, or one point for every 1p, which will be automatically added to your account once you've downloaded the McDonald's app.

You will receive a prompt to join the reward scheme when you are close to a participating restaurant.

Otherwise, you can get a one-time code, which is available in the ‘code’ section of the app at the start of an order to earn points.

After you've banked 1,500 points, you will be entitled to the following:

• Small Fries 
• Hash Brown 
• Regular McCafé 
• Mini McFlurry 
• Side Salad 
• £1.50 to donation to charity

Once you've reached 2,500 points, you can swap them for:

• Double Cheeseburger 
• Bacon Mayo Chicken 
• Veggie Deluxe 
• Medium Fries 
• Cheesy Bacon Flatbread 
• £2.50 donation to charity

McDonald's

And if you manage to save 4,000 points, you will enter the top-tie of McDonald's fans and can select one of the following:

• Six Chicken McNuggets 
• Big Mac 
• McChicken Sandwich 
• Double Sausage and Egg McMuffin 
• Premium Salad 
• £4 donation to charity

Speaking about the scheme, Michelle Graham-Clare, SVP and Chief Marketing Officer, McDonald’s UK and Ireland said: "We’re incredibly excited to trial the MyMcDonald’s Rewards scheme in the UK.

"As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to the brilliant BBC Children in Need, money which we know will make an incredible difference to the lives of many thousands of young people."

She added: "We can’t wait to hear what our customers in the North West make of the scheme and hope to be able to roll it out further later this year."