Morrisons now has a secret code word if you need a free meal

We’re in the middle of a cost-of-living crisis, and millions of families are already struggling to make ends meet ahead of the upcoming winter.

But one supermarket is doing its bit to help out and are trying to make sure that no one will go hungry just because they can’t afford to put food on their table.

Morrison’s is one of the brands that has launched a new initiative in light of the UK being strapped for cash in recent moments, offering shoppers a discreet way to ask for a free meal.

The food shop, in conjunction with Heinz, now has a secret code word for shoppers in need to be given a filling lunch.

Robert Convery/Alamy Stock Photo

All they have to do is ask for ‘Henry’ at one of the 400 cafes over the country to be handed over a complimentary jacket potato and baked beans.

Those in need of the offer should head down to their local Morrisons from 26 October to 6 November, where over 160,000 people across the country will be given a meal with no ifs or buts mentioned.

Heinz said in a statement: “Over 160,000 meals will be made available to the public from October 26.

“Anyone who ‘asks for Henry’ at a Morrisons café will receive a hot, hearty jacket potato topped with Heinz Beanz, for free.”

Morrisons/Heinz

The free meals are available to anyone who needs them, while the brand is hopeful that families who are on half-term will make the most of the offer, as well as anyone else in need.

They continued: “The initiative was inspired by the work of Henry J. Heinz, founder of Heinz and known philanthropist

“From a young age, Henry would make food with his mother in their family kitchen, using ingredients picked from their garden, to share out to his local community.”

Henry J. Heinz would have celebrated his birthday this month, so the company decided to ‘honour his good heart and kind spirit’ by rolling out the free jacket potatoes and beans meal to others.

PA Images / Alamy Stock Photo

The ‘kind’ scheme comes as a fellow supermarket previously came under fire for their recent budget range.

Back in August, Asda was accused of 'embarrassing' poorer families with their bright yellow packaging which was across the new range.

What's been described as the 'largest budget-friendly essentials range in the market’ consists of more than 300 items to replace the chain's former Smart Price range. You can read more on that here.

If you've been affected by any of the issues in this story, you can find more information about where to get help from Turn2Us via their website.