One Aussie mum with money to burn has found herself in hot water with her social media followers after she treated her 11-year-old daughter with a trip to the salon for a bit of self-care.
Millionaire mother and PR maven Roxy Jacenko whisked her daughter Pixie off to have her eyelashes done at a lush Sydney salon.
Jacenko explained that her daughter gets the lash treatment done as Pixie has red hair, meaning her eyelashes can appear nearly invisible due to her fair colouring.
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Jacenko shared a snap of her 11-year-old undergoing a lash treatment and lift on her Instagram stories.
She paired the image with the text: "How the tables have turned. Now I am Pixie Curtis' content creator too, [we're] at FancyLash today."
"The downside of red hair means you look like you are lash-less I am told?!? Till now."
But her fans on social media were having none of it, lashing out at the millionaire mum and Sweaty Betty PR head in the comments of her social media posts.
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One social media user said: "'She is too young for this. What's next, Botox and lip fillers?"
A second person added: "You're using your platform to teach young girls to adhere to beauty standards?!"
While a third person chimed in with: "Not buying your products ever."
Despite being slammed on social media, it is likely of no concern to Jacenko or her daughter, who are laughing all the way to the bank with both social media sponsorship and business deals.
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In fact, when Pixie was only 10, her mum revealed the pre-teen would theoretically be able to retire at 15 due to her business success.
Jacenko set up Pixie's Bows for her daughter when she was just a baby, with the business going absolutely gangbusters for the mother-daughter duo, which is likely a good thing, as it turns out little Pixie Curtis has quite the taste for the finer things in life.
The 43-year-old shared Pixie's 2022 Christmas list to social media last year, and hoo boy, it was much dearer than just the latest video game.
"I’m so pleased [my daughter] Pixie Curtis has given options for various budgets," Jacenko joked, alongside a facepalm emoji.
The multi-millionaire added: "'Goyard' Bag, also known as Goyer."
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Just for the record, Goyer bags are so exclusive they don't even have a retail price.
Each one is custom made in Paris, with the eye-watering cost determined by the specifications chosen by the purchaser.
But you can get one second hand for a cool AUD$9,000 (£5,030), according to designer goods website Farfetch.
Tell you what's far-fetched? Me ever being rich enough to even look at one of those bags, let alone have one.
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Clearly, not an issue for Pixie Curtis though.
As the iconic Lucille Bluth would say: "Good for her."
Rachel Lang