A new Apple watch advert has shown how, in real instances, people have used the device to contact emergency services that has potentially save their lives from danger. Check it out below:
The ad is titled '911' and tells the real-life stories of people in the United States who used their Apple watches to contact emergency services, including those of a farmer who fell from a ladder and a paddle-boarder who drifted out to sea.
It also shows a person who is stuck in a sinking car, along with someone who fell a great distance and broke his leg.
As shown in the clip, the tech giant have promoted their 'Apple Watch Series 7' by hammering home its 'life-saving' safety features.
The new watch has SOS calling, a heart rate monitor and a fall detector, which could save your life if you're put under those circumstances.
"With the help of their watch, Jason, Jim, and Amanda were rescued in minutes," it concludes.
Now, this is certainly a feature you'd want installed in your Apple Watch incase the worst was to happen.
However, despite being the most wealthy and advanced technology company in the world, a leading Apple expert expects iPhones to become ‘obsolete’ and replaced with something completely different.
Ming-Chi Kuo says that he believes that the world’s biggest tech company will be phasing out the traditional smartphone in the next 10 years, with 2032 the expected date that they will no longer be used.
In case you’re maybe not immediately clear, augmented reality – or AR – is technology that overlays things – images, directions, or games, for example – onto the world around you.
That would mean that you’ll have to wear something akin to glasses or the goggles that we’ve come to associate with VR these days.
Currently, you can experience AR through games like Pokémon Go, but in the future it’s likely that we’ll be using it for all sorts, not just catching little animated creatures.
Already the biggest tech companies out there such as Google, Apple, and Facebook, are racing to develop the AR technology that will likely revolutionise the world.
Microsoft has already got a device out, called the HoloLens.
In a note to investors that was seen by technology bloggers 9to5Mac, Kuo explained how Apple have got things planned out for 10 years from now, and the iPhone will more than likely be replaced by that point.
He explained: “Currently, there are more than one billion active iPhone users.
"If Apple’s goal is to replace the iPhone with AR in 10 years, it means Apple will sell at least one billion AR devices in 10 years."
Featured Image Credit: AlamyTopics: Apple