Prime is causing absolute havoc in-store as shoppers can't wait to get their hands on a bottle. Watch the chaos unfold in Aldi below:
The highly in-demand drink - founded by former rivals KSI and Logan Paul - tends to sell out wherever it is stocked and Aldi appears to be no different.
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Aldi earlier announced that the drink would be available nationwide on 29 December - and hordes of people were pictured outside shops this morning, while chaotic scenes in-store have also been shared online.
Prime Hydration Drink will feature as a 'specialbuy' as shoppers will be limited to just one bottle of each of flavour per person.
As shown in the clip above, one person is heard shouting: "You're only allowed one bottle of each by the way.
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"[You're] taking four or five bottles you idiots."
Commenting on the viral clip, one unimpressed viewer wrote: "Don’t understand the hype over this drink. It tastes like pure gut rot."
Another added: "Fully grown adults spending £6 on three 500ml bottles of flavoured water just so they can post it on Facebook. Cost of living crisis my a**e."
"Can someone explain why this drink is making people behave like this?" a third person tweeted.
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"Why are people so obsessed with it?" another questioned.
Well, a possible explanation is that just one £1.99 bottle of Prime can have more than a 400 percent resell value online, which is pretty bonkers.
“We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high,” an Aldi spokesperson told LADbible.
“We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it.”
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Scenes of absolute chaos erupted in Asda stores when it stocked Prime drinks, as previously reported by The Sun.
One staff member explained back in October: "On Sunday we finally had a fresh delivery and there were about thirty kids outside before we had opened.
"At 9.30am we had a member of security outside trying to keep it all under control. As soon as the doors opened they sprinted for the energy drink aisle.
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"It was chaos, they cleared the shelves within minutes and were pushing and shoving each other to get their hands on some."
Around 20 calories per bottle, shoppers can choose from four different flavours in Aldi: Blue Raspberry, Lemon and Lime, Tropical Punch and Ice Pop.
The sugar-free drink is 10 percent coconut water and contains electrolytes, B vitamins and BCAAs.
Topics: KSI, Logan Paul, Food And Drink, UK News
Anish Vij