Dove - yes, the company that makes soap - is standing up against the Academy Awards.
The toiletries giant endorsed a Twitter post that put the Oscar-winning makeup team for The Whale on blast.
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The tweet they supported was posted by a 'fat' social media user user (their word, not ours)
They said: "So disappointing that The Whale won the Oscar for the best hair and makeup."
They added: "Fat suits are harmful - they are not your opportunity to win awards. Our identity is not your costume. Cast fat actors to play fat characters."
It would appear the soapmaker was in agreement, replying in a tweet: "Stop giving fat suits awards. We want better representation in Hollywood."
Even though Dove is jumping on the bandwagon to hate on the Oscar-winning film, the issue has been bandied about on social media for a while.
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Plenty of others have had their say on the critically-acclaimed movie.
One social media user said: "The Oscar for best makeup going to the construction of a fat suit on The Whale is blatantly disrespectful. And to blast this specific image of a fake fat body on display behind the award is inconceivable."
Another Twitter user commented: "I don’t appreciate that the makeup team who created a fat suit just won an Oscar and that is because we need to have better stories with fat actors and not thinner actors in fat suits."
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A third gave a blistering remark: "Quick, someone get up and slap the person responsible for the fat suit in The Whale."
However one user revealed their point of view on the issue had changed after watching lead actor Brendan Fraser's interview with Adam Sandler for Variety, where he discussed why he donned the suit.
"It's important to say this, because there are those who live with this disease," he said.
"I felt empowered to be their voice and to be as honest as I could and as authentic as I could in the portrayal. Look, my weight has been all over the map."
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Fraser continued: "I put on weight to play this role, and it wasn't enough — so the body had to go on top of that, and the two worked together."
So there you go.
From the ashes of his career, he rose like a Phoenix into his own Age of the Brenaissance.
And he tried to gain weight to do the film justice.
Topics: Brendan Fraser, TV and Film