Brits tend to choose their holiday destination based on two criteria: the price of a pint and the likelihood of finding somewhere that does a decent full English.
Once we've found the perfect place, we pack our suitcase with tea bags and some questionable holiday clobber and head off on our jollies to burn our translucent skin to a crisp.
However, the UK Government has urged us to be careful this summer and avoid one tourist trap where you can get a beer for just 80p.
Advert
With its endless beaches, budget hotels, and cheap booze, Tijuana in Mexico has gained a name for itself the party capital of Central America.
Located just over the border in Baja California, the costal city is already a hit with US students heading out for spring break.
It's also become increasingly popular with Brits.
Advert
And when you can get a litre of beer for less than a quid, it's not hard to see why.
But if you're planning on booking your flights, you may want to read on.
As well as being a tourist trap, Tijuana has also gained a reputation for less salubrious reasons.
With a huge red light district, drugs readily available, and huge levels of gang crime, Brits have been urged to keep away.
Advert
In a warning to its official website, the UK Foreign Office has told people not to travel to the city unless absolutely necessary.
Those who do, it says, risk being targeted by criminals and coming to serious harm.
"We advise against all but essential travel to the city of Tijuana in Baja California (except airside transit through Tijuana airport, the cross border express taken from the airport zone and passage through Tijuana to cross the border via the federal toll road 1D and Via Rápida)," it states.
Advert
"If you are crossing the border by toll road 1D you should try to do so during daylight, or exercise increased caution after dark.
"Tijuana is an extremely violent city and there is a risk that you may be targeted and / or caught up in conflicts between rival groups.
"There are numerous organised crime groups fighting for control over the city’s drugs trade and trafficking routes.
"There are high rates of kidnapping in the state, a very high murder rate and high levels of organised crime activity particularly drugs, human and arms trafficking."
Advert
Benidorm it is then.
Topics: World News, Travel