Featured Image Credit: X
Topics: Aldi, Marks and Spencer, Social Media, Viral, Twitter
Joshua Nair
Confusion has swept across the British public as a number of Colin the Caterpillars, a Marks and Spencer staple, have started appearing in Aldi supermarkets.
I know what you're thinking - this is absolutely blasphemous, Aldi is Cuthbert's turf, and these Colins are overstepping their territory. Or maybe it's just a good laugh.
But photos have gone viral on social media, and it's not just the friendly-faced cakes taking the attention - there's an extra accessory.
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That's right, the dessert boxes are sporting some ominous cloaks. But they're not any old cloaks, as X account Super TV shared the photos, suggesting that they represent something.
They wrote: "Colin the Caterpillar from M&S has started appearing in a Traitors cloak hiding amongst Cuthbert’s in Aldi’s around the country???"
Apparently, they are sort of 'Traitors' in their own way, in an ode to the popular BBC TV series with their unique green cloaks, rather than the traditional black.
Brits seemed tickled by the cameos, with one commenting: "Sometimes I love this country and things like this are why," with another adding: "This is the funniest thing I’ve seen all week," with a laughing emoji.
The appearances of Colins up and down the UK has made headlines, but Aldi have now released a statement in response to the like-for-like sweet treats popping up.
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An Aldi spokesperson said to LADbible: "We’re aware of the appearance of Colin cakes in various Aldi stores across the country and have seen a series of social media posts."
They concluded: "As big fans of The Traitors, we did recognise the cloaks, but cannot comment on whether we think this to be suitable attire for a caterpillar of his nature. But if the cloak fits…"
I guess we'll never know how they got in there. How did they get past security?
The questions rage on.
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The poor Cuthberts, someone should help them find out who the traitor is among the group.
Whether you prefer Cuthberts, Colins, Slinky, or even Wiggles, the differences between the animal-themed cakes start to stand out when you see them side by side.
With other members of the public calling the photos 'brilliant' and 'clever', it isn't clear if it is a PR stunt or not, but it is a good laugh to see the long-lost cousins reunited - even if they aren't aware that one of them does not belong.
LADbible has reached out to Marks and Spencer for comment.