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Brit model, 31, missing in Morocco holiday hotspot as family speak out

Home> News> UK News

Published 09:42 29 Apr 2026 GMT+1

Brit model, 31, missing in Morocco holiday hotspot as family speak out

Rachel Kerr's friends and family last had contact with her on 25 April

Joe Harker

Joe Harker

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The family of a woman who has been declared missing in Morocco have asked for any information people might have about her whereabouts to be shared.

31-year-old model Rachel Kerr was last seen by her friends at around 5am on Saturday (25 April) when she was leaving the SMART Nightclub in Hotel Agador in Agadir, Morocco.

Her family last heard from her when the Dunblane woman checked out of the Caribbean Village holiday resort, saying that since then her phone has been switched off and they've not heard from her.

Rachel's cousin Claire posted on social media: "My cousin Rachel Kerr, 31, is missing in Agadir, Morocco.

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“Last known to be staying at the Caribbean Village hotel however she checked out on Saturday and we haven’t heard from her since.

“Her phone has been switched off.

31-year-old Rachel Kerr was last in contact with friends and family on the morning of 25 April as she checked out of her resort (Instagram/raachkk)
31-year-old Rachel Kerr was last in contact with friends and family on the morning of 25 April as she checked out of her resort (Instagram/raachkk)

“We are very concerned for her welfare and appealing for any information on her whereabouts or who she may be in contact with out there.”

Rachel had been in Morocco for a work trip and had checked into the all-inclusive Caribbean Village resort in Morocco, posting a lot of content on her own social media while she was there.

Her last posts made were on 13 April, but it was over a week later that she was last seen.

According to the Metro, one of Rachel's friends Alexis Shaw said that the model 'ran out of money completely' the day before she was last seen and in contact with her family.

She said: "The police are involved. She was last seen at Smart Nightclub 5am on Saturday morning.

Facebook/Rachel Kerr
Facebook/Rachel Kerr

"She ran out of money completely on Friday. Please get in contact if anyone sees her as police are trying to locate her to get her home safely."

They also report that a holidaymaker who claimed to have met Rachel in Morocco 'a month ago' said she'd told him she was going to stay in Agadir after she left the holiday resort.

Metro also found a comment from someone else who claimed the nightclub she'd been in before she checked out of the resort and had her last contact with family 'has a reputation for drinks spiking'.

LBC reports that her disappearance has been raised with police in Scotland and that Rachel's family were going out to Morocco to help look for her.

An Foreign Office spokesperson said: "We are supporting the family of a British woman who is missing in Morocco."

The LADbible Group have contacted the Foreign, Commonwealth and Development Office for further comment.

Featured Image Credit: Instagram/raachkk

Topics: UK News, Travel, World News

Joe Harker
Joe Harker

Joe graduated from the University of Salford with a degree in Journalism and worked for Reach before joining the LADbible Group. When not writing he enjoys the nerdier things in life like painting wargaming miniatures and chatting with other nerds on the internet. He's also spent a few years coaching fencing. Contact him via [email protected]

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@MrJoeHarker

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