A pub is defying the ongoing cost of living crisis and selling what it claims to be the 'cheapest pint of Guinness' in the UK - less than half the average price.
According to research carried out earlier this year, the average cost of a pint of the black stuff is £4.14 - but obviously this varies massively across the country.
For example, the research, which was carried out by personal insolvency provider Carrington Dean, found that Londoners were stumping up an average of £5.31 for a pint, while those in Swindon paid just £3.48.
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And Stoke-on-Trent, Coventry, Swansea and Middlesborough all came in at under £3.80 a pint.
But The Feathers, in Worcester, has gone one better than that and is flogging pints of Guinness for just two quid. I’ll race you to Worcester.
Owner Justin Cull said: “The price of everything is going up at the moment - especially drinks.
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“Things are tough for us as a business and for our customers, people who are working hard for a living, so I thought ‘let’s do something mental’.”
And if, for some bonkers reasons, Guinness isn’t your drink of choice then The Feathers has you covered because the cheap bevy on offer will change each month.
Cull added: “We’re going to be offering a different beer for a ridiculous price every month and this month it’s Guinness - it’s a popular drink here so why not?” Why not indeed.
He continued: “Next month it’ll be HPA at £2 a pint - a good local drink very popular in Worcestershire.
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“It’s nice to be able to do something for people and obviously for us, it gets people through the door.
“And people do appreciate it - I know, because they tell me.” I’ll bet they do.
The Feather’s rock-bottom prices come after warnings that the average price of a pint in London could hit almost £10 by 2025.
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According to the Office for National Statistics, the average retail price of a pint of lager in the UK is £4.23, which is 50p more than it was three years ago.
Your average British pint is a quid more expensive that it was 10 years ago, and half of that price increase has occurred in the last three years.
The Campaign for Real Ale (CAMRA) warned that if prices continue to rise at about that rate beyond this year, the average price in the capital could reach an eye-watering £9.31 in 2024, and a criminal £9.99 in 2025.
Topics: UK News, Food And Drink
Claire Reid