Coca-Cola have announced the return of their famous Christmas Truck Tour across the nation, aiming to spread the festive spirit and raise awareness for some societal issues.
The popular annual Christmas tour undertaken by the large red truck will be hitting cities across the UK in 2024, in support of FareShare, the country's largest charity in fighting food waste and hunger.
Each person that attends the Coca-Cola Christmas Truck Tour will have the equivalent of a meal donated on their behalf, with the soft drink company aiming to donate up to the equivalent of one million meals through FareShare this Christmas period.
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The charity works with the food industry to help redistribute surplus food to 8,000 charities and community groups in the UK.
In 2024, the Coca-Cola Truck Tour aims to focus on spreading kindness, with the company's Christmas campaign message being: "The World Needs More Santas".
Encouraging visitors to spread their Christmas spirit by sharing acts of kindness, the truck will be parked in major cities under sparkling festive lights, while Christmas-themed games will be available to visitors, and a lucky dip to win exclusive Coca-Cola merchandise.
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The Coca-Cola Truck is a food truck too, at the end of the day, so some seasonal tastes will be up for grabs along with an ice-cold Coca-Cola Zero Sugar for customers.
Other features of the Coca-Cola Christmas campaign include:
Holidays are coming advertisement
The Truck will be making its annual festive appearance on our TVs later this November, with the classic 'Holidays Are Coming' ad signalling the beginning of the campaign.
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Coca-Cola will also introduce an AI-generated interpretation of the original advert, in a modern twist of the ad.
Real magic experiences
The soft drink company will also share a 'festive digital AI experience', allowing people to have conversations with Santa or a snow globe avatar, creating a personalised snow globe animation that you can share with friends.
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This will be accessible by scanning the QR code on a Christmas bottle or can of Coca-Cola.
'The world needs more Santas'
The slogan is being used for the second year running, as the advert reminds everyone to spread Christmas kindness to 'spark the inner Santa' in us all.
This advert will be soundtracked by British singer-songwriter Celeste, with a cover of 'Anyone Can Be Santa'.
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Florence Wheatley, the marketing manager for Coca-Cola Great Britain, stated: “Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.
“This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste. We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas.”
Kirsty Ford, the Head of Fundraising at FareShare also said: “We are so grateful to Coca-Cola for their continued support for FareShare. These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste. Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis. This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further.”
If you can't visit the truck in person, a promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste from November will allow fans to scan on-pack QR codes to be in with the chance to win Christmas shopping vouchers.
List of possible key destinations
- Glasgow
- Edinburgh
- Gateshead
- Leeds
- Dublin
- Belfast
- Liverpool
- Sheffield
- Manchester
- Rushden
- London
Coca-Cola Christmas Truck Tour fans can follow announcements about the schedule which will be made over the coming weeks at @CocaColaGBI (Instagram) and @CocaCola_GB (X).
Topics: Christmas, Charity, Food And Drink, UK News
Joshua Nair