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Funeral director who kept body of baby 'watching cartoons' in living room says she did nothing wrong

Home> News> UK News

Updated 08:56 28 Aug 2025 GMT+1Published 07:51 28 Aug 2025 GMT+1

Funeral director who kept body of baby 'watching cartoons' in living room says she did nothing wrong

She's stood by her actions after facing huge backlash

James Moorhouse

James Moorhouse

Warning: This article contains discussion of baby loss which some readers may find distressing.

The UK funeral director who was accused of keeping the body of a baby in her living room 'watching cartoons' has claimed she did nothing wrong.

Zoe Ward lost her son Bleu when he was just three weeks old, and she later contacted the organisation Florrie's Army, run by 38-year-old Amie Upton, to arrange for his funeral.

However, she was devastated when she found Bleu and another deceased infant on the sofa in Upton's home, where they had allegedly been left to watch cartoons.

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Zoe told the BBC: "I realised it [was] Bleu and [Upton] says: 'Come in, we're watching PJ Masks.'

"There's a cat scratcher in the corner and I can hear a dog barking and there was another [dead] baby on the sofa. It wasn't a nice sight.

"I rang my mum and I'm saying, 'This ain't right'… I was screaming down the phone [saying]: 'It's mucky, it's dirty, he can't stay here'."

Bleu's mother was left shocked by the situation (Zoe Ward)
Bleu's mother was left shocked by the situation (Zoe Ward)

After the horror sight was reported, Upton was subsequently banned from NHS maternity wards and mortuaries in Leeds, but she continues to claim that she did 'nothing wrong'.

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She said: "They were always clean and tidy and were not deteriorating or smelly as claimed on posts I’ve seen today…We had refrigerating units up there and cold cots. The babies here were not put in a fridge when staff go home but I was here all the time.

"Their babies knew nothing but love. You don’t find nurses reading their babies a story. I would. I know I only ever did my best. It is ridiculous."

While a 'legal loophole' has seemingly meant that Upton can get away with providing this sort of care for the deceased through her company, this isn't the first time she has faced backlash.

Amie set up Florrie's army when she lost her own daughter Florence in 2017 (Facebook)
Amie set up Florrie's army when she lost her own daughter Florence in 2017 (Facebook)

West Yorkshire Police told LADbible that two incidents were reported in 2021 and in both cases, 'no potential crimes were identified'.

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"Since 2021, we have received two reports alleging improper care provided by an infant funeral service in Harehills, Leeds," the force said.

"Detectives made extensive enquiries into both reports, exploring multiple legislative and regulatory avenues, including liaison with partners, to establish whether there were any criminal matters to investigate.

"No potential crimes were identified. We recognise the concerns raised by these two families will have added to the distress they felt during an already incredibly difficult time. Our thoughts remain with them."

The funeral director claims that she has only ever had two complaints in her eight years of running Florrie’s Army, her baby loss support and funeral service, although another couple came forward to describe their experience with her as something out of a 'horror film'.

Upton refused to comment when approached by LADbible.

Featured Image Credit: Facebook/Amie Upton

Topics: Crime, NHS, UK News

James Moorhouse
James Moorhouse

James is a NCTJ Gold Standard journalist covering a wide range of topics and news stories for LADbible. After two years in football writing, James switched to covering news with Newsquest in Cumbria, before joining the LAD team in 2025. In his spare time, James is a long-suffering Rochdale fan and loves reading, running and music. Contact him via [email protected]

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@JimmyMoorhouse

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