This man ordered a Domino's pizza every day for ten years - and they ended up saving his life after they noticed some strange behaviour.
As you might imagine, ordering from a pizziera for a decade will make you a regular with the employees there.
In the case of Kirk Alexander, it was the Domino's of Salem, Oregon that was his go-to.
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The staff recognized his regular orders and knew him by name.
When they hadn't heard from him for eleven days, they began to worry.
Knowing that he lived by himself, they sent a delivery driver, Tracey Hamblen, over to his house to do a welfare check of sorts.
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Upon arrival, she noted that a light was on inside and the sound of a TV could be heard.
However, nobody came to the door when they knocked on.
Domino's called up the police and they entered the property.
It was here they found Kirk in urgent need of medical attention.
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Paramedics later said they believed he had suffered a stroke.
Fortunately, his condition stabilised once he was taken to a nearby hospital.
Over the next few days, employees from the pizza shop would stop by to show their support with cards.
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As you might imagine, this story started gaining traction and the Domino's staff became local heroes.
They were rewarded for their selfless deed and were treated to tickets to a movie and a Domino's rally in Las Vegas.
But knowing they'd saved a life would be the greatest reward of all.
Sarah Fuller, who was the general manager of the store, said: "'He orders every day, every other day.
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"His order pops up on the screen because he orders online. So we see it come across the screen and we're like, 'Oh, Kirk's order'.
"He orders all the time, so we know him. I think we were just doing our job checking in on someone we know who orders a lot. We felt like we needed to do something."
Jenny Fouracre, the director of public relations for Domino's, praised the Salem team in a statement to a newspaper.
She said: "We are proud of our team members who took the initiative to reach out and help a regular customer who was in distress.
"There are thousands of Domino’s stores across the country, but every store is really a part of their neighborhood, delivering to people in their homes, which means we often get to know our customers well.
"We have many stories of how our stores have helped regular customers in ways that are big and small over the years, which is a level of customer service and commitment to our communities that we hope everyone will emulate."
Guess we can add the staff at the Salem branch of Domino's to a list of unsung heroes.
Topics: Food And Drink, Domino's, US News
Ben Thompson