You might think that once you've seen one Wakey Wines video, you've seen them all. However, one of the viral shop's clips stands out from the rest because of an unexpected tribute.
See for yourself here:
The controversial shop in Wakefield (obviously) has been flogging KSI and Logan Paul's Prime hydration drink for extortionate prices, and amid bizarre hysteria on social media, people have seemingly been handing over wads of cash for the stuff.
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Owner Mohammed Nazir likes to share videos alongside happy customers, and in one such video, shopper Lauren goes through the usual rigmarole, showing off her purchases and shouting about how Wakey Wines is the best shop in Wakefield.
But just as as the video looks like it's about to come to its usual close, Lauren shared a 'massive shoutout' to all her friends at home and her 'girlfriend in HMP' - ie. Her Majesty's Prison.
The unexpected dedication caught viewers off guard.
One person commented: "Ending made me spit out my prime."
Another said: "HMP f**k sake that made me cringe."
And a third added: "Best one yet."
In another video, a man with two young boys revealed they'd travelled up to Wakefield from Lincolnshire and spent £1,070 in the store.
So that's a good 80 miles each way, which is expensive enough in fuel these days, never mind the £1,000 expenditure in the shop.
All in all then a preposterous trip for the family, particularly amid the cost-of-living crisis that is hitting lots of us very hard.
They're not on their own, though, as Wakey Wines has been sharing many videos just like the one above.
The other day, a woman said she'd travelled from Sheffield to spend £1,200 on Prime.
If you've spent much time online lately, then you'll probably be aware that shops like Aldi and Asda have been ransacked of the stuff, with videos showing crowds of people emptying the shelves at supermarkets.
And when there is huge demand but limited supply, opportunism usually leads to skyrocketing prices.
Wakey Wines was banned from TikTok after it advertised the drinks - which should sell for a couple of quid - for upwards of £100.
Unsurprisingly, there's a lot of people who haven't taken it to well, with some criticising the shop for seemingly ripping people off.
And in a bid to get some answers, someone actually went down to Wakey Wines to see the owner and ask him what's going on.
In a video posted to TikTok, the disgruntled customer can be seen charging into the shop to have a word with Nazir.
"Let's go confront Wakey Wines about extortionate prices," the man said.
"Yo, what's happening, lads? Where's boss man? Oh God, go get him for us, boss."
He then asked the other shopkeeper: "How do you sleep at night charging £20 for that Prime and £100 a can?"
To which the employee replied: "I sleep good, man."
Topics: Viral, TikTok, Videos, KSI, Logan Paul
Jake Massey