A man known as the 'Elon Musk of weed' wants to change the cannabis industry forever by legalising the drug worldwide.
Maximillian White is the billionaire founder of Dr. Green NFT, an upcoming venture that aims to be the number one supplier of recreational weed in the world.
Set to launch on 1 July, venture will use state of the art technology to bring the popular drug to the masses.
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According to White, it will have a significant effect on how the cannabis industry currently operates, offering better easy-to-access weed to customers.
Who is Maximillian White?
A British Jamaican billionaire who originates from Nottingham, White made a name for himself in the music industry before venturing into cannabis entrepreneurship, with the goal of redefining the industry.
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Dr. Green NFT also boasts a state-of-the-art 40-hectare weed farm in Portugal, with top of the line facilities.
He started the venture with the intention of conquering the medicinal side of the cannabis industry, which is valued at around £200 million a year - White's success got him featured in The Times Pot Power List.
But following the legalisation of the drug in Germany and his success in the medical market that has resulted in government partnerships, he has turned his attention to the ever-growing recreational market.
Considering it is still banned in most European countries, there is still work to be done in order to legalise it, worldwide.
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The company has also adopted the unique approach of partnering with several celebrities, with Fredo, Marlon Wayans, G-Unit, Eddie Hall and MIST just a few of the stars on board.
White revealed what his dream celebrity partnership would be: "(In) the UK, maybe an up and coming artist - Central Cee," he began,
"If it was America, I mean, you gotta go weed smoking - Nas. Definitely for us," though he also mentioned Kendrick Lamar as a dream partner.
"We get more support, not adversity."
You'd think that there would be more countries fighting back against White and his Dr. Green venture, but you'd be mistaken, as he revealed that governments have assisted them in distributing cannabis in their countries.
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He revealed: "The last two countries that we're helping with are the Islamic countries of Turkey and Morocco,
"We're 95 percent (of the way) there, (we're) just working out the legislations behind it for them. So now, it's the other way around, we get more support, not adversity."
Even the criminal underworld backs the idea, he claims.
"There were some tribes there that controlled the local distribution," White recalled.
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"But I think what we did was we left them in better stead than we met them by teaching them better ways of growing, giving them better strains, more healthy strains, etc."
Despite not mentioning specific conversations with UK officials, he claims he's already secured a contract to distribute his medicinal cannabis in the country.
"We want to get ahead of the game"
White highlighted: "We want to make sure that the UK is well ahead of everyone else, before the inevitable happens and the legalisation happens.
"Because they'll all be regulated, we're going to reduce the crime rate - people aren't going to be growing up with marijuana convictions, because hopefully we can get it decriminalised once we put these processes in place."
The plan is for Dr. Green cannabis to be available through your GP, who can prescribe it to you - having the system operating in the country by the time recreational use is legalised gives White and his team a head start.
"It will be the purest marijuana you can receive in smoke on the planet"
He continued: "They (weed dealers) don't have the strains that we have, they don't have the tech that we have,
"What we can do is we can create the best quality marijuana possible for people, if you're going to smoke it, they're going to smoke it,
"Over the years, we've distilled our marijuana 10, 20 times - it will be the purest marijuana you can receive in smoke on the planet," White explained.
He acknowledged that more people are turning to weed in the UK instead of cigarettes or vapes, but that they are turning to black market dealers that add in extra, impure ingredients to their cannabis.
According to White, it's just a matter of time until the UK legalises cannabis, when it can be fully regulated and sold.
Finally, we asked the billionaire if he had a final message for the UK government about legalising weed.
"You could tax the money and you could use it for struggling areas and stuff like that," he said.
"So, like anything, they should they should legalise it, control it, tax it and use the money somewhere where it's needed more than our pockets, or your local dealer's pocket."
I guess we'll have to wait and see if the gamble pays off.
Topics: Technology, Business, Celebrity, Health, Drugs
Joshua Nair