GB News decided to air its own version of Match of the Day and football fans have declared it 'better than any parody'.
The right-leaning news channel announced its intentions to air Alternative Match of the Day after the BBC's flagship football show was thrown into chaos.
Hosted by comedian Mark Dolan, GB News' new show seemingly wasted no time in making digs at Lineker.
Advert
When Dolan asked co-host Patrick Christys for his thoughts on the game played between Leeds United and Brighton, Christys didn't hold back.
The 30-year-old journalist said: "Brighton, I've never been to. Though I imagine that Gary Lineker would quite like Brighton, because it's full of rainbow flags and woke people."
In response, Dolan remarked: "I think that's a fair point. The tofu-eating wokeratti!"
This dig came after Lineker was suspended from his hosting duties on Match of the Day after he likened the government's language around migration to '1930s Germany'.
Advert
Lineker's tweet read: "This is just an immeasurably cruel policy directed at the most vulnerable people in language that is not dissimilar to that used by Germany in the '30s, and I'm out of order?"
The clip from GB News' new sporting endeavour was shared to Twitter by @PoliticoForYou, who wrote: "The GB News alternative Match of the Day was better than any parody we could have come up with."
Followers of the account were left baffled by the show's approach to football commentary.
Advert
One Twitter user wrote: "How could anyone with any dignity appear on GB News. It's an embarrassment", while another tweeted: "It's like an episode of Brasseye / The Day Today come to life. Chris Morris should consider suing for copyright infringement."
A fellow tweeter was left in shock as they wrote: "Wait... so you're telling me this ISN'T a satirical comedy sketch?!"
Another person tweeted: "Jesus Christ. How is that an actual real TV challenge with people who get a salary? It’s like the TV and less intelligent version of Loaded magazine."
Promoting the show earlier in the day, Christys told a fellow GB News interviewer: "I couldn't miss an opportunity to stick it to Lineker and co."
Advert
Acknowledging that the channel would be unable to broadcast any of the football matches itself, Christys remarked: "We're going to be doing loads of analysis, we've got a top panel coming in. We are basically going to do an absolute number on it.
"At the end of the day, Match of the Day caters for around seven million people.
"We need to hoover up some of those people, give them so top notch punditry and report not what just goes on in the left wing."
Topics: Gary Lineker
Ben Thompson