The owner of the steakhouse which refused to give a customer his £100 prize after a 3.2-kilo mixed grill challenge has defended the decision.
Devon based restaurant Cattlemans Steakhouse regularly run food eating competitions for hungry participants - with a £100 prize on the line if you clear your plate.
One hopeful with his eyes on the prize was Andrew, who sat down to eat a stacked plate containing a 20oz rump steak, 12oz of gammon, four sausages, three chicken wings, a chicken breast and a 6oz cheeseburger.
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Unfortunately for Andrew he fell just short of the goal, leaving a handful of chips and three onion rings on his plate after nearly vomiting from the shear amount of food he'd consumed.
Viewers watching his eating challenge on Facebook were clearly feeling a little lenient, arguing that he'd done enough to earn the prize and Cattlemans were 'mean' not to award the win.
The steakhouse's owner Gary King has since defended the decision, telling LADBible they can't move the 'goalposts' for nearly finished plates.
"A challenge is a challenge... At the end of the day it’s a challenge. I can’t move the goalposts for everybody," he said.
"So, we stand by what we've done, and what we’ve done is right and I suppose 80% of people that comment agree with us."
He added: "We have to draw the line, and we’ve had numerous people fail with little bits."
The owner also added that the challenges now run 'free of charge', meaning that participants have nothing to lose.
In the original video, Andrew could be seen wolfing through the copious amounts of meat stacked high on his plate in the first 20 minutes.
Following his initial burst of eating energy, Andrew began to struggle and was soon retching, while the last few chips and onion rings sat on his plate.
With just three minutes to go Andrew accepted defeat and posed with his nearly empty plate - prompting commenters to claim he was 'properly robbed' of the £100.
However, not everyone was feeling so lenient, with other commenters agreeing with Cattlemans strict stance on what makes a winning plate.
"Does he get to see the timer? Or just couldn't be ar**d? I find it hard to believe you could fail by so little," another user person commented.
When it came to finishing your plate without vomiting, Gary added that contenders need to push past the feeling of being full without throwing up.
"A lot of it is when you get to that 25/30 minute zone. That's when you hit the wall. That's when your brain tells you I'm full and that's when the wall goes up," he said.
“You’ve got to push through that wall without being sick."
Topics: Food And Drink, Pubs, Facebook, Money
Brenna Cooper