A bloke was left dripping with blood after demolishing a huge steak in under five minutes. This certainly isn't for the faint hearted:
As a competitive eater, Max Stanford, who runs the YouTube page Max vs Food, does what most can only dream of doing.
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But his latest feat is definitely not one for the squeamish.
The 35-year-old charity worker was challenged to eat a 50oz (1.4kg) medium rare rump steak in five minutes or less.
To put that in perspective, that's the meaty equivalent of 12 quarter pounder burgers.
Though that might not seem like a challenge for any steak lovers out there, but even Max's counterparts - who do this for fun - struggled.
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The challenge unfolded at The George Pub & Grill in Stockton-on-Tees, County Durham, on Saturday, 4 February.
A majority of the competitors decided to use a smart tactic by grabbing the 2,485-calorie slab of meat with their bare hands.
But it was Max who chomped his way to victory, finishing the steak in just four minutes and 50 seconds.
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His opponents didn't come close to matching his speed, with fellow competitive eater and YouTuber Tunny vs Food coming in second place in 10 minutes - more than double Max's time.
Meanwhile, Kyle V Food and Food and the Beast who were unable to finish it, managing approximately 30oz (850g) each.
As well as bragging rights, Max was awarded the 'Meat-Eating World Champion' belt for his efforts.
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Footage from the event show the champ post-win with an empty plate and blood dripping down his arms.
While he's enjoyed a number of food-based victories of late, none were quite this gory.
The day before, Max demolished 102 Jaffa Cakes in three minutes and, a week earlier, he gobbled down 1kg of Frosties in just six minutes.
Speaking about his latest feat, the Londoner said: "Looking back at the video I looked a bit crazy and primitive, I just went into beast mode and tried to eat as much as I could.
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"At the start I had a knife and fork in my hand but then I just intuitively picked it up with my hands and started eating.
"I wasn't thinking about it too much, I was just thinking of attacking it.
"I was pretty worried ahead of it, especially as it was my first steak challenge and I didn't know how to handle it.
"I normally have better manners when I'm having my dinner at home."
Founder of British Eating League Craig Harker said that Max set a new UK and European record as there isn't already an established 50oz (1.4kg) one in the UK.
Topics: Food And Drink, UK News
Daisy Phillipson